Thanks to Social Media platforms and eCommerce sites, more and more people are shopping online and buying the products they like from the comforts of any place. Experts in the field of social media marketing state that people not only shop for themselves but also shop those products that other people like- especially those people they look up to like sports celebrities, film stars, and even Instagram influencers. This is the primary goal behind the concept- social proof that is a fundamental concept in psychology that Instagram marketers use greatly to their advantage. How does influencer marketing drive social media […]