Disruptive technology is a very Bizarre (and scary) concept, but it is not a bizarre or scary idea. The concept was introduced by Clayton Christensen. In one of his books, The Innovator’s Dilemma, The Revolutionary Book That Will Change the Way You Do Business, Christensen proves that, under certain circumstances, companies that do things right can lose their market share or even get out of business. He also presents a set of rules that can help companies capitalizing on disruptive innovation. While I am not trying to give a lecture on economics, I would like to understand how to apply (if possible) the principles of disruptive technologies to the space industry. A very good example is quite at hand… SpaceX.

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