Today, everyone has a smartphone. When people want to Search for information, they no longer go to the library or seek out publications, they pull their phones out of their pockets and search the web. As a small business trying to navigate this digital landscape, it’s important that you educate yourself on how to be found online and how it can benefit your business. Here are some of the main reasons you should look for an Austin SEO firm, or a digital marketing agency in whatever city you do business in, to help you improve your online presence.

SEO Leads to Traffic

The main and most important reason to engage with an online marketing firm like MOTOZA, or any other trusted agency, is because proper SEO techniques lead directly to traffic. Search Engine optimization, or SEO, consists of optimizing your website and the content you create to help give you the best chance to rank for keywords and search queries on Search Engines like Google, Yahoo and Bing.  The better optimized your content is, and the more content you put out, the better chance you have of taking advantage of the way search engine algorithms operate and increasing your rankings.

One thing to consider is that in order to maximize your traffic, you need to get on the first page of search results for a given keyword or phrase. Most people don’t go beyond the first page of search results when performing a search. If you can nab one of those top 10 coveted spots, you can start to bring in a lot of traffic, depending on how often that keyword phrase is searched.

SEO Builds Branding

When you engage in online marketing, not only are you building out the technical side of your site to help it better perform on search engines but you also should be making sure it still is user friendly. There are many “black hat” methods to SEO that include things like overusing a keyword and trying to find ways to trick the search engines. While this may have short-term gains, real people can see through tricks like this. If your content overuses keywords and doesn’t read well, people will get a bad impression once they come to your site and your conversion rates will be low.

The best way to build your SEO is to keep your branding in mind as well. Use keywords naturally in your content and build trust and authority with your audience by providing helpful, valuable content for them to read.

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