When it comes to launching a Business of your own, you want to hit the ground running – don’t you? Knowledge is power and being one step ahead is vital in business. So, what do you need to know?

From how to recruit efficiently to making those crucial decisions that will see your business go from strength to strength, this must-read list features the top books you need in your possession if you want to run a successful tech business…

The Upstarts

This book by Brad Stone delivers an incredibly powerful insight into two of the globe’s biggest businesses: Uber and Airbnb. You’re now an entrepreneur and this book will help you make a standout brand that people will remember. From how people travel to what they expect from accommodation, Uber and Airbnb are true innovators that have altered consumer behaviour. What can your business do to change the world?

How Google Works

Look closely and you’ll find elements of Google in just about any business, that’s the power they are currently wielding, and they aren’t slowing down in a hurry. But just how exactly has it become the giant it is?

Put together by Google executives, Eric Schmidt and Jonathan Rosenberg, this book explores strategy, culture, business philosophy, and the crucial decisions that have made the brand. Instil Google’s innovation and spirit in your new venture with How Google Works!

Elon Musk: How the Billionaire CEO of SpaceX and Tesla is Shaping Our Future

If you’re in the tech industry, read up on the incredible Elon Musk. Born in South Africa, he’s the innovator behind PayPal, Tesla, SpaceX, and SolarCity. Determined to send people to space, help the planet and colonise Mars while making money, Musk has a captivating outlook and character that may change how you even deal with day-to-day business opportunities.

Despite going up against it battling a tough upbringing and school life, Musk excelled academically,before launching two dot-com successes — including PayPal. Opting to go it alone and investing in rockets and electric cars, technology took over Musk’s life and this book by reporter, Ashlee Vance, details the exciting, whirlwind personal and business life of Elon Musk.

The Start-Up: It’s a Blood Sport

This great read by Warren Kirby demonstrates the science and practicality behind making your start-up a commercial success. Covering six, crucial themes, you’ll learn what is truly important in business including: strategy, development, creativity, engineering, finance, processes, and staff.

Whether you’re B2B or B2C, this book is for you. Showing you how to tackle the obstacles in front of you as you grow your new company, The Start-Up: It’s a Blood Sport is a bible for tenacious and determined business people. 

This guide was created by Where The Trade Buys Print, an Australian based commercial print firm offering professional and speedy brochure printing.

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