SAN FRANCISCO -- Rheo launches today as a social video platform that delivers a curated stream of short-form videos personalized to viewer tastes and viewing habits. As the first social video platform to bring together the best parts of online video and social networking, Rheo offers an effortless experience that lets viewers spend more time watching and less time searching. The platform is available for free today on the iOS, Apple TV, desktop and mobile web. Founded by iOS Apps pioneer Alan Cannistraro and Apple News designer Charles Migos, Rheo is reinventing the way consumers watch video through a curated stream of topical and trending content from thousands of publishers, creators and influencers, personalized to viewers tastes.



“As a huge video consumer, my goal was to remove the stress and frustration that comes with searching for something to watch and replace it with a simple, enjoyable stream of video that matters to each viewer,” said Alan Cannistraro, Rheo founder and CEO. “With a simple, elegant user interface leveraging the latest platform technologies and integrating innovative social and sharing tools, Rheo is your very own personal video channel.”

Rheo eliminates traditional navigation by genre, publisher or chart position, instead using moods - Laugh, Inform, Learn, Taste, Chill, Move and Spark - to stream what viewers want to watch. Viewers see the most appropriate content for them ranked across several dimensions - including trends, interests, time of day - and that content delivery adapts to viewer behavior as they watch, skip, boost or share with their social networks in and out of Rheo.

Rheo’s streaming content library is updated continually, with new videos made available every day from news and entertainment, comedy and food, music and culture and sports and education sources from around the world. At launch, Rheo features original content from partners such as Refinery 29 and Vimeo, with more partner deals in the works.