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On the blog, you’ll find entries from Forrester analysts covering servers, storage, systems management, networks, and clients that address the major research themes we are pursuing.
As someone who has spent years analyzing and covering the B2B marketing technology landscape – first as a buyer and user and now as a Forrester analyst — I’ve witness… Read More
Generative AI was supposed to disrupt how we analyze data using BI tools. Find out why that hasn't happened yet Read More
Salesforce and Workday announced a strategic partnership to blend customer, financial, and employee data in a shared data foundation that negates the need to duplicate data or build custom i… Read More
Digital banks are gaining traction among consumers globally. Learn what incumbent banks should do to compete Read More
At long last, The Forrester Wave™: Cloud Cost Management And Optimization [CCMO] Solutions, Q3 2024 is published! This process is incredibly long and thorough. We go through hours-long… Read More
Die Ergebnisse der Forrester-Umfrage „2023 State of VoC and CX Measurement Practices“ liegen vor. Sie zeigen einige anhaltende Trends - und einige interessante Verschiebungen Read More
I compared Net Promoter Score (NPS) to our apricot tree in my blog NPS Q&A Part 1: Controversy, Fit And Alternatives: Both sometimes disappoint but both have been around for a while, our… Read More
Net Promoter Score (NPS) reminds me of the apricot tree on the side of our house. It sometimes disappoints us – like this year when it carried exactly one (!) fruit. But we’ve ha… Read More
All good things must come to an end. The B2B revenue engines we constructed and operated over the past couple decades served us well, but they’re showing their age. As they confront in… Read More
The future of mobility means much more than electric vehicles or autonomous mobility. Any discussion of the future of mobility must consider the movement of individuals and small groups, the… Read More
From June 10–12, Accenture hosted clients, consultants, analysts, and SAP staff in Cannes for the 25th Accenture SAP Leadership Council. The event was focused on the EMEA region, as th… Read More
The recent CrowdStrike incident that affected over 8 million Microsoft systems, including those in hospitals, banks, emergency response centers, and airports, is likely to be the largest IT… Read More
Do executives understand generative AI (genAI) better than consumers do? Nope — apparently not. Our research shows that among consumers, generative AI is poorly understood or not at al… Read More
In our previous blog post on retrieval-augmented generation (RAG), we explained the motivation for implementing a RAG architecture and presented a very basic example architecture for retriev… Read More
Digital Transformation Is A Cornerstone Of Innovation And Sustainable Growth The World Economic Forum estimates that more than two-thirds of new value creation over the next decade could com… Read More
Enterprises experimenting with generative AI (genAI) are prioritizing use cases that enable internal and external users to better retrieve information they need, be it data, how-to pages, co… Read More
What do discrimination, harmful content, unexpected outcomes, and catastrophic business failure have in common? They are all potential consequences of misaligned AI. They are also largely av… Read More
Before 2022, software development primarily focused on reliability and functionality testing, given the predictable nature of traditional systems and apps. With the rise of generative AI (ge… Read More
GitLab is a leading platform for version control, continuous integration and delivery (CI/CD), and collaboration. With its robust features and security focus, GitLab has gained a loyal user… Read More
Kommen die personal genAI-Agenten also wirklich und wie werden sie sich auf das Verbraucherverhalten auswirken? In diesem Beitrag erhalten Sie Updates und Einblicke in das „Zeitalter d… Read More
Dank meiner persönlichen Erfahrungen und meiner Leidenschaft für E-Commerce habe ich einige Erkenntnisse gewonnen, von denen ich Ihnen erzählen möchte. Ich werde Ihnen &u… Read More
Google is finally reversing its decision to deprecate third-party cookies in Chrome. Find out what advertisers should do in the wake of this decision Read More
Summer is officially here — and we know this not simply because the calendar says so but also because the scorching temperatures outside are testing every thermometer’s limits (a… Read More
Lenovo was first established in 1984 with only 11 entrepreneurs. Now hitting its 40-year anniversary, Lenovo has become a multinational corporation with $62 billion in revenue and 77,000 emp… Read More
Technology leaders woke up this morning to find that a software update by cybersecurity vendor CrowdStrike had gone badly wrong. Get updates on the steps that your organization should take n… Read More
“Resilience” an oft quoted and reasonable ideal that technology professionals and by extension, the businesses they serve strive for. However as anyone that works in the tech ind… Read More
Read key insights from Sucharita Kodali on how major retailers and brands competed with Amazon’s Prime Day 2024 event Read More
Mobile devices are ubiquitous and an essential business platform for many organizations. Like early desktop PCs, the security of mobile devices was left to the OS manufacturers, and just as… Read More
Our latest report highlights how these linear asset-intensive industries, although relatively late to public cloud, are now eagerly pursuing its potential Read More
Our Planning Guides will steer you toward budgeting decisions that set you up for success in 2025. Get a preview of what to expect when the guides launch on August 1 Read More
Forresters Planning Guides werden Ihnen helfen, Ihre Budgetentscheidungen so zu treffen, dass Sie 2025 erfolgreich sein können. Erhalten Sie eine Vorschau darauf, was Sie erwartet, wenn… Read More
Utilisez les Planning Guides Forrester pour éliminer la complexité. Une nouvelle saison de planification débute et nous avons des raisons de faire preuve d’un opti… Read More
I last wrote about content tech this past spring in a blog about Adobe Summit announcements featuring AI for content, data, and customer journey innovations. This week — along with a b… Read More
With all of the attention bestowed on AI, it may feel as though every day is AI Appreciation Day. Today — on the actual AI Appreciation Day — we look at its impact on companies a… Read More
Creating our generative AI tool, Izola, taught us some very valuable lessons. Here are five that may help you on your own genAI journey Read More
Two recent sets of vulnerabilities discovered in medical IoT devices, one in lab testing gear and one in a temperature sensor (the latter of which brings back memories of the infamous fish t… Read More
Getting stakeholders on board is crucial for customer research to have a real impact on decisions. The Forrester report, “Build Effective Research Partnerships To Ensure Impact,”… Read More
As one of the Forrester analysts in attendance this spring at the ServiceNow Knowledge 2024 and Atlassian Team 24 conferences, I noticed a palpable change. Beyond the usual vendor conference… Read More
Digital marketers like digital marketing much more than consumers do. A new report explores in greater depth how consumers’ behaviors contradict marketers’ investments Read More
Australian and New Zealand business and technology professionals have vastly different priorities as their organizations strive for a return to sustainable growth Read More
In a business environment that continually evolves, particularly with the rise of artificial intelligence, the old ways of crafting an IT strategy at your kitchen table on a Sunday afternoon… Read More
Let’s face it: A lot of what developers do is routine. I’m pretty sure I’ve never heard a developer declare, “Hooray, I get to set up a SQL database!” (Well&hel… Read More
Microsoft announced the availability of Microsoft Entra Suite which will compete in the hot Security Services Edge (SSE) market. Microsoft’s domination of the enterprise software… Read More
Too many organizations treat their event technology as a tactical rather than strategic asset, with different teams selecting and deploying solutions in silos. This leads to wasted resources… Read More
Read on to learn how Figma is approaching rapid growth, organization, partnership, craftsmanship, and collaboration Read More
Explore Forrester’s digital banking processing platforms landscape report, highlighting 26 vendors and the transformative potential of these modern core banking systems for enhanced cu… Read More
Customer success (CS) teams continue to improve as important business functions. As B2B firms dedicate more resources to CS, leadership wants reassurance that this investment delivers solid… Read More
In my recent report, AIOps: A Crucial Component Of High-Performance IT, I speak to how AIOps is a critical tool for IT leaders aiming to run high-performance organizations. AIOps combines AI… Read More
As organizations ask employees and partners to execute and deliver at a faster pace, the risk of technology failure becomes greater. Learn how understanding technology resilience can help mi… Read More
The Forrester Wave™: ESG Data And Analytics Providers, Q3 2024, reveals the 12 providers that matter most and how they stack up Read More
A revenue process transformation isn't a project or single workshop initiative. It's an ongoing, collaborative effort that requires organizations to meet their buyers at every stage of their… Read More
Value creation should be at the center of each criterion for selecting digital service providers Read More
I’m planning a family ski trip to Hokkaido, Japan. It’s going to be great, but it’s also going to involve quite a bit of planning. Two decades ago I would have gone to the… Read More
I’m thrilled to announce the publication of The Forrester Wave™: Accounts Payable Invoice Automation (APIA), Q3 2024! This report helps our clients navigate the complexities of t… Read More
Gina Bhawalkar shares her take on Config 2024 and its implications for design systems and accessibility Read More
With Adobe’s $20 billion proposed acquisition of Figma called off in response to regulatory scrutiny based on insufficient understanding of how software is made, a sense of expectant c… Read More
Generative AI (genAI) is the most hyped technology for 2024, seemingly poised to change how we interact with technology and apparently upset every industry. But while it is seemingly talked… Read More
The Olympics are global, prestigious, vast, and a tribute to extraordinary grit. Companies looking to leverage the games to promote their brands need to recognize the event's uniqueness Read More
Over the past four years, marketers have navigated unprecedented change in the B2B event sector as first the pandemic and then inflation impacted their plans. To help leaders better understa… Read More
Attending school in the 1970s and 1980s, politicians were fond of claiming that my education would be better if teachers spent more time on the three Rs of reading, writing, and arithmetic (… Read More
A few weeks ago Keith Fletcher, International Customer Experience Manager at E.ON, joined me on stage at Forrester’s CX Summit EMEA to talk about E.ON’s approach to CX. Since 200… Read More
Aristotle’s wisdom nails it: mastering precision, appropriateness, timeliness, intentionality, and methodology isn’t just for anger management — it's crucial for AIOps too… Read More
Last week, we wrapped up CX Summit EMEA 2024. Firstly, I have to say a massive thanks to everyone who attended, both in person and virtually, as well as to the team behind the scenes that wo… Read More
Despite the post-election trauma in France, brands sponsoring the 2024 Paris Olympic Games should be able to leverage their investments. There is a huge contrast between the current politica… Read More
Enterprise architecture teams must take action to demonstrate their value to the overall business — read this blog for some key best practices and activities that EA professionals can… Read More
Journey maps are still wildly popular, and for good reason: Done right, they can transform the customer experience (CX) your company delivers and even alter its culture. Although journey map… Read More
I’m pleased to announce the publication of the second of my two APAC generative AI (genAI) B2C marketing reports, Generative AI Marketing Use Cases In APAC (client-only access). Follow… Read More
As retail media networks have grown and diversified, so have the problems in adtech. Ad fraud, made-for-arbitrage, and AI-Generated content farms are multiplying, riddling the once “ea… Read More
What if the US Supreme Court supported a law in which the government could force the New York Times and Wall Street Journal to publish stories against their will? What if the editors at thos… Read More
Many of us remember the old days of enterprise business intelligence (BI) delivery where all requests for new or changed queries, reports, and dashboards had to go through a centralized IT t… Read More
Synthetic data is not a new phenomena but generative AI-based synthetic data is rapidly becoming the unsung hero of AI development. Find out why in this preview of the upcoming Technology &a… Read More
What do the Savannah Bananas have to do with our new report on bot management and operators? Find out in this blog Read More
Forrester recently published two waves on Enterprise Resource Planning Solutions — The Forrester Wave™: Enterprise Resource Planning Solutions For Product-Centric Industries, Q2… Read More
For many organizations, SaaS and commercial off-the-shelf software are at best an 80% solution to the business need. Find out how cloud-native development can help close the gap in this prev… Read More
Traditional databases are proving insufficient for generative AI models, which often operate in high-dimensional spaces and require searching for similarities. Learn how vector databases can… Read More
A digital double promises to save you time — but at the expense of your data Read More
We fielded Forrester’s Q1 2024 Developer Experience Survey to learn about developers and their experiences at work. We asked developers themselves, their leaders, vendors, and develope… Read More
Generative AI is revolutionizing the private sector, and its leaders are determined to implement this emerging technology at scale and without delay Read More
Read this blog for highlights and implications from Databricks’ conference announcements and Tabular acquisition Read More
High-performance IT (HPIT) is the pursuit of continuously improving business results through technology. While grounded in the three principles of alignment, trust, and adaptivity, HPIT also… Read More
Contact center leaders are now employing generative AI to mark a new dawn in the contact center. Brands will need to face challenges head on and capitalize on opportunities to redefine the c… Read More
In a world of Scattered Spiders and Midnight Blizzards and UNC2452s, why is Arlington’s BEC important? Because it’s happening all the time to towns, municipalities, regional heal… Read More
Forrester’s list of the top 10 emerging technologies for 2024 reflects the continued dominance of AI but also emphasizes the growing importance of security in our increasingly connecte… Read More
Interviewing is a key method for gathering rich qualitative data in customer research. To get the most out of your customer interviews and produce data that drives decision-making, ask yours… Read More
This blog details the challenge of marketing and sales silos and provides recommendations to align these functions around pipeline opportunities to improve revenue outcomes Read More
Attending Cvent CONNECT as a speaker earlier this month gave me the opportunity to sit in on a number of sessions, talk with the Cvent leadership team, and chat with other attendees. Here ar… Read More
A few weeks ago, my colleague Stéphane Vanrechem published a blog announcing his new landscape report for enterprise architecture (EA) tools. Pointing to it in a LinkedIn post (as we… Read More
To stay ahead of competition, organizations must enable seamless information-sharing across departments. But how? Learn how combining knowledge management and generative AI can unlock a new… Read More
Over the years, Forrester analysts have helped thousands of B2B clients grapple with data quality challenges. Across those highly custom sets of business issues, a few clear patterns have em… Read More
Managing data quality requires a defined strategy to tackle data management, domain insight gathering, and team enablement, with planning cycles focused on governance, compliance, and techno… Read More
The Forrester Wave™: Digital Customer Interaction Solutions, Q2 2024, is now live! In this first-ever evaluation of the digital customer interaction solutions (DCIS) market, we analyze… Read More
CX Summit North America left us with much to think about — and much to put into motion in our organizations. Here are a few parting thoughts from Nashville Read More
Buyers are in control of the revenue process — and B2B marketing, sales, and customer success teams need to align their approaches with that reality. Discover the Forrester Opportunity… Read More
Generative AI (GenAI) is an enabler for more automation – and is now getting embedded in many software vendors’ platforms with different names and labels such as AI agents, AI-le… Read More
Yesterday’s program gave us an exciting glimpse of a very near future in which human and AI capabilities will dynamically blend to enable boundless, innovative experiences. Today, we l… Read More
Oracle announced last week that it is exiting the advertising business and sunsetting its adtech by September 30. While the announcement isn’t surprising given its massive layoffs in 2… Read More
On the first full day of CX Summit North America, we explored the magic and mayhem of AI in CX and its potential to fuel next-level experiences Read More
Last week, Splunk held its annual user conference — .conf — in Las Vegas with over 4,000 customers, partners, and sponsors in attendance. While this was the 15th .conf, it was th… Read More
Forrester has launched an updated experience for the Forrester Wave™. Read this blog to learn about the new upgrades that allow users to easily customize and compare vendors included i… Read More