2023-03-30 17:51
BRAND ENERGY REBOOT In 2017, we introduced a seminal approach to understanding a brand’s performance: Forrester’s Brand Energy Framework. Based on a survey of 4,436 US online adu… Read More
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On the blog, you’ll find entries from Forrester analysts covering servers, storage, systems management, networks, and clients that address the major research themes we are pursuing.
2023-03-30 17:31
Yesterday, Concentrix announced that it is entering into negotiations to acquire Webhelp for $4.8 billion, with the transaction expected to close by end of year. This is, of course, quite th… Read More
2023-03-29 15:16
Old AI is to generative AI as Yahoo! is to Google. And it's poised to change every job, dramatically altering the future of work Read More
2023-03-28 23:20
Five years ago, my colleagues and I discussed the merits and possibilities of digital and AI-based coaching. I had just completed an intensive coaching course and was fired up about how tran… Read More
2023-03-28 20:14
On March 27, Apple announced the features that will be in the GA of Safari 16.4, after two beta releases. This is a significant release bringing a number of changes. In particular, Apple has… Read More
2023-03-28 18:53
The banking crisis will send ripples through the tech industry and budgets, which have already been weakened by layoffs in the first quarter of 2023 Read More
2023-03-28 17:51
Imagine spending most of your time during the peak of a New England winter researching for a Forrester Wave™ evaluation on a topic (infrastructure automation) that is hotter than ever… Read More
2023-03-28 15:33
Typically, security is late to the game with technology innovation. Before we get to see innovative technology, we have to wait for it to matter to security. This time, however, is different… Read More
2023-03-28 14:40
The hard work of customer obsession deserves recognition. Discover the finalists for the inaugural Customer-Obsessed Enterprise Award — EMEA Read More
2023-03-27 23:57
The Federal Reserve announced on Wednesday that it is hiking interest rates by 25 basis points to a range of 4.75% to 5%. This decision has made headlines because many had hoped for a p… Read More
2023-03-27 21:50
Digital strategy is a continual process of developing and refining a company’s approach to a fast-shifting landscape, one that requires decisions about what to do and what to avoid. As… Read More
2023-03-27 20:55
Ransomware Vulnerability Warnings Are Coming To A Critical Infrastructure Near You The US Cybersecurity and Infrastructure Security Agency (CISA) launched the Ransomware Vulnerability Warnin… Read More
2023-03-27 20:09
In Forrester’s last wave on CCaaS (August, 2020), AI was mentioned offhand a few times. It was not, however, a factor in the wave scoring at all. A few years changed everything. AI has… Read More
2023-03-27 16:25
Read on for a look at Forrester’s evaluation of the 13 most significant open banking intermediaries: The Forrester Wave™: Open Banking Intermediaries, Q1 2023 Read More
2023-03-27 10:37
Tell Us About Yourself! After finishing my master’s degree in commercial sciences, I started in the graduate program of the biggest Dutch telecommunication provider of the Netherlands… Read More
2023-03-24 19:35
Learn how to cut through the noise and build compelling business cases using Forrester's proven Total Economic Impact™ methodology — the same methodology we use to help our clien… Read More
2023-03-24 14:17
To help you reach a future fit IT organization, Forrester has identified the six key steps to understanding IT operating model customers and stakeholders — if you do this, you can put… Read More
2023-03-24 12:54
This week, The Forrester Wave™: Content Platforms, Q1 2023 went live! We looked at 13 key vendors and evaluated them on 26 criteria. This resulted in three Leaders, seven Strong Perfor… Read More
2023-03-24 00:54
We found that agnosia quite nicely describes what is happening with companies’ efforts around experience. Their inability to identify you as the same individual after having repeatedly… Read More
2023-03-23 19:20
TikTok CEO Shou Zi Chew testified before the House Energy and Commerce Committee today amidst rare bipartisan agreement that the app poses a national security threat to the US and should be… Read More
2023-03-23 05:32
Firms need help dealing with challenges related to the migration, modernization, and management of workloads across hybrid cloud environments; lacking the relevant skills and expertise in ho… Read More
2023-03-22 20:56
All signs point to the COVID-19 pandemic being fully behind us: The Biden administration’s COVID-19 national public health emergency protocols are set to end on May 11; consumers&rsquo&hell…Read More
2023-03-22 19:33
The Europe-5 markets comprise the top five economies in Europe — in order of size, those are Germany, the UK, France, Italy, and Spain. In 2022, total retail sales for the Europe-5 cou… Read More
2023-03-22 18:43
Poor risk management practices, a questionable corporate culture, and a long series of scandals created an explosive mix that led to Credit Suisse’s collapse and consequent acquisition… Read More
2023-03-22 17:48
Meet the finalists for Forrester's inaugural North American Customer-Obsessed Enterprise Award and Customer-Obsessed Leadership Award Read More
2023-03-22 15:24
Optimizing the customer experience -- a top priority for B2B organizations -- requires dramatic improvements to the content engine. To build for the future, organizations will make bold bets… Read More
2023-03-21 19:26
Generative AI — where AI generates novel content in response to a user’s natural-language request — is about to get baked into our collaboration tools. On March 16, Microso… Read More
2023-03-21 15:54
Until recently, cost and implementation complexity limited SPM solutions to mostly large companies with complex use cases. Our Forrester Wave™ evaluation covering SPM shows that new en… Read More
2023-03-21 10:15
Adobe’s new Firefly service is a leap forward in comparison with other generative AI services for images — it’s a Napster-to-Apple inflection point that bodes well for the… Read More
2023-03-21 08:56
Empowered customers expect seamless cross-channel experiences. B2C marketers must understand customers and create value exchanges in their individual moments of need. That’s a tough jo… Read More
2023-03-20 18:09
Conduct a content inventory health analysis to identify and fix content performance problems Read More
2023-03-20 17:56
What should business leaders make of crypto, particularly in light of recent events — and what does the future hold? Here, we break down the biggest takeaways for CEOs Read More
2023-03-20 17:00
Our recent B2B marketing Predictions webinar explored how some organizations will try to strengthen marketing-sales alignment. Learn how that could fall short — and what the better alt… Read More
2023-03-20 16:49
It’s news to no one that the past few years have been tough. Having only just found some stability post-pandemic, companies are now thrust into a new economic crisis. In times like the… Read More
2023-03-20 13:54
Sixty-nine percent of global voice-of-the-customer (VoC) and customer experience (CX) measurement leaders use a customer feedback management (CFM) tool, according to Forrester’s 2022 g… Read More
2023-03-20 13:34
On Monday, Hewlett Packard Enterprise (HPE) announced its intention to acquire OpsRamp, which offers a multitenant AIOps-powered IT operations management (ITOM) solution for hybrid cloud env… Read More
2023-03-20 05:34
This blog provides an overview of what generative AI is — and what it is not — for B2B sales organizations Read More
2023-03-20 00:45
At the recent NASSCOM event in Mumbai, I had some great conversations with CMOs from many B2B organisations. In those discussions, a few topics bubbled up to the top more often than others… Read More
2023-03-17 22:58
With enterprises migrating to digital business models, there is immense demand on your content teams to produce highly dynamic, engaging, and interactive content while strictly managing spen… Read More
2023-03-17 20:05
Microsoft's recent layoff of its entire ethics and society team serves as a powerful reminder to companies to take charge of their own ethical destinies Read More
2023-03-17 16:31
Our new commerce search landscape report publishes in just a few weeks. It features a long list of vendors and illustrates the functions and use cases that digital businesses can expect from… Read More
2023-03-16 19:58
High Prices Have Buoyed Revenue Growth In 2022, the amount of money that US consumers spent (what the Bureau of Economic Analysis calls personal consumption expenditure, or PCE) increased by… Read More
2023-03-16 14:59
Last week, The Washington Post did a deep dive on how a publication used “commercially available” mobile data to out a Catholic priest as a Grindr user and visitor of a gay bar… Read More
2023-03-16 14:07
I don’t follow the Eurovision Song Contest closely, but I know that ABBA famously won decades ago with “Waterloo” and that a few other contest winners — Celine Dion… Read More
2023-03-16 10:25
Mobile World Congress 2023 shows that there is still a lot of dynamism in the tech sector and gives attendees insights into networks, cloud infrastructure, and the emerging world of connecte… Read More
2023-03-15 16:09
Application development trends can be as ephemeral as serverless architecture. In the function-as-a-service (FaaS) world, the key players have remained consistent, but the landscape of capab… Read More
2023-03-15 16:00
Channel organizations are at a pivotal moment. As partner networks have grown more complex, a more holistic, ecosystem-oriented approach is needed Read More
2023-03-14 23:14
Silicon Valley Bank’s (SVB) collapse is still reverberating around global markets, causing investors to scrutinize the institutions at the heart of the startup ecosystem and prompting… Read More
2023-03-14 17:39
Quota attainment is consistently used as a sales performance metric but is misunderstood and should not be used as an indicator of sales success. Read this blog to understand the reasons for… Read More
2023-03-14 17:00
The competition for growth is fiercer than ever for B2B companies. To win, marketing, product, and sales leaders need to build a growth engine based on three fundamentals that are also simpl… Read More
2023-03-14 16:00
As part of Forrester’s research into securing what you sell, we have long advocated for security leaders to overlay their own activities with the rest of the product team and to engage… Read More
2023-03-14 15:56
For the first time in three decades, athletic retailer Adidas reported an operating loss to the tune of €700 million ($736 million) in 2022 and warned of a €1.2 billion ($1.27 bill… Read More
2023-03-14 13:51
The explosion of account-based marketing (ABM) at scale has been enabled by the proliferation of data and insights. It’s now within the reach of all B2B marketers to get more precise a… Read More
2023-03-14 13:30
As brands contend with rising media costs, changing consumer behavior, and, for some, lackluster sales results, they continue to invest in consumer loyalty programs and technology solutions… Read More
2023-03-14 11:23
Last year, a number of Forrester analysts discussed how manufacturers are responding to the challenges their industry faces right now. As I wrote at the time: “Energy prices are scary… Read More
2023-03-14 05:32
In recent years, digital retail payments have transformed the way we shop and conduct financial transactions. With the COVID-19 pandemic accelerating the adoption of digital payments, it&rsq&hell…Read More
2023-03-14 02:27
Death. Taxes. The customer lifecycle. Until now, business leaders could count on the inevitability of all three. But no longer. Today’s consumers thrive on novelty, embrace emerging te… Read More
2023-03-13 02:15
I’ve been focusing a lot of my time on two key cloud management conversations: Cost optimization and operationalizing cloud. Over the past three years, I’ve been tracking the clo… Read More
2023-03-13 02:05
The popular narrative that mainframe is legacy and archaic doesn’t reflect reality; as its strengths greatly benefit some of our most important modern systems. IBM z16 is not suitable… Read More
2023-03-13 01:56
The collapse of Silicon Valley Bank (SVB) may or may not have knock-on effects in the rest of the banking sector or the wider economy—certainly, the speed of the government takeover hi… Read More
2023-03-10 15:28
The European vendors’ landscape for public cloud development and infrastructure platforms (PCDIPs) is dominated by hyperscalers. Hyperscalers shine particularly in core competencies su… Read More
2023-03-10 13:31
The 2023 Application Development Benchmarks, Europe report is now available. This document mirrors the global 2022 Application Development Benchmarks so that European tech execs can read bot… Read More
2023-03-10 07:37
Many people have already had the opportunity to experience OpenAI’s ChatGPT service, which allows users to interact with the system in the form of a conversational bot. In comparison t… Read More
2023-03-09 15:27
Organizations around the world are embarking on their Zero Trust journeys. Often, these voyages are undertaken without a complete understanding of the destination: Zero Trust maturity. Reach… Read More
2023-03-09 14:55
Computer vision technology is a recent entrant in insurance, but it has the potential to revolutionize how insurers process claims, identify fraud, and evaluate risk Read More
2023-03-09 14:50
Sure, it’s an old and often-used analogy, but that’s because it’s useful: When a group of people cannot effectively work together because they’re speaking different l… Read More
2023-03-09 12:22
The Forrester Wave™: Sales Content Solutions, Q4 2022, revealed a market that has radically expanded its capabilities, truly providing a lid for every pot. Modern sales content solutio… Read More
2023-03-08 19:47
Last week, we published Forrester’s third CISO Career Paths report. This research involved an analysis of the career paths of Fortune 500 CISOs, looking into their education, tenures… Read More
2023-03-08 17:18
Organizations are being flooded with data and there's more coming every day. Discover how to untangle the knots within your data culture by identifying places where curiosity velocity is blo… Read More
2023-03-08 16:10
Value Stream Management Works Our research is clear: Value stream management (VSM) delivers real results. We’ve spent the last year learning how organizations have applied VSM to their… Read More
2023-03-08 12:52
How common is customer marketing as a stand-alone function? Is customer success becoming the new customer experience (CX) at B2B firms? What is the range of responsibilities commonly shared… Read More
2023-03-07 17:32
Photo Copyright: Abhinav Sunil Sustainability in digital communications, data transmission, networking, and telecommunications is a critical component for climate action. According to the In… Read More
2023-03-07 16:29
As we entered 2023, we asked ourselves, what is the dollar impact of inflation? Specifically, how much more did US consumers spend due to increased prices in 2022? Read on for our analysis Read More
2023-03-07 15:28
We’ll let you in on a secret: Cometeer coffee keeps Forrester’s B2C marketing research team running. When our colleague evangelized the innovative coffee company in a team meetin… Read More
2023-03-07 15:25
Employees are overwhelmed with meetings: back-to-back meetings; poorly run meetings; and just flat-out too many meetings. The frequency of meetings increased by 13% during the first year of… Read More
2023-03-07 14:30
Short-term strategies aimed at extracting value from your customers will fail. Learn why you need — and how to build — a growth engine that drives value for your customers and yo… Read More
2023-03-06 17:31
Forrester recently published Top Recommendations For Your Security Program, 2023 for CISOs and other senior cybersecurity and technology leaders. This year’s overarching theme involves… Read More
2023-03-06 17:24
What does a help desk, or similar functionality, look like for enablement teams? Read More
2023-03-06 15:00
To survive and thrive in the future of work, organizations must evolve from “doing” to “learning” in every aspect of their business process Read More
2023-03-03 21:33
The advertising industry is in flux. Ongoing economic uncertainty creates fluctuations in ad spend, while data deprecation resets the digital media buying and selling landscape: Advertisers… Read More
2023-03-03 20:29
This series helps technology and digital business leaders think beyond traditional software selection methods and master the fundamentals Read More
2023-03-03 19:51
Until recently, discussions about Zero Trust (ZT) in Europe focused on the what and why. The last year has seen a significant shift in the market, and organizations have now begun focusing o… Read More
2023-03-03 16:47
The definition of “asset” has broadened well beyond traditional financial boundaries in the earliest days of IT asset management. Technology stakeholders are often confused over… Read More
2023-03-03 16:21
“Generative AI” is to 2023 what “the metaverse” was to 2022: hyped-up headlines fraught with the juxtaposition of promise and fear — sentiments mirrored by cons… Read More
2023-03-03 15:40
More Low-Code Development Requires More Low-Code Developers As low-code platform adoption and use rises, the need for low-code developers continues to grow. While Forrester recently argued t… Read More
2023-03-03 04:04
Create A Customer-Obsessed Growth Engine To Thrive In Tough Times Today, the world is more challenged than ever as a series of health, environmental, socioeconomic, and geopolitical crises h… Read More
2023-03-03 00:36
AIOps is a fast-moving and expanding technology arena that organizations big and small are adopting. The breadth of capabilities under the AIOps umbrella is massive, and the approach and per… Read More
2023-03-02 20:21
This blog outlines Forrester's existing Security & Risk research to help organizations navigate, manage, and prepare their organizations for the implications of the National Cybersecurit… Read More
2023-03-02 15:00
High-growth companies see brand activation as a vital part of their strategy — even in economic uncertainty. Here are some of the ways that these organizations prioritize it Read More
2023-03-02 14:15
Given years of cyberespionage, attacks on elections, and, more recently, the melding of kinetic and digital warfare in the Russia-Ukraine war, private sector security leaders in all industri… Read More
2023-03-02 05:06
I looked at the Budget 2023 that India’s Finance Minister presented on Feb 1st 2023. On that day, India’s Prime Minister tweeted, “This year’s Budget infuses new ener… Read More
2023-03-01 20:14
In today’s Zero Trust (ZT) world, organizations have been heavily focused on Zero Trust edge identity solutions. In some cases, however, they’ve neglected visibility across all t… Read More
2023-02-28 16:51
I’ve been working with a long list of financial services companies from various subsectors on their cloud strategies. Each wants to know how to best take advantage of cloud while meeti… Read More
2023-02-28 15:37
Enterprise Architecture Is So Important … Clients all over Europe and in the US continuously tell me about the importance of enterprise architecture (EA) within their organizations. C… Read More
2023-02-27 14:36
We were thrilled with the response to our 2023 CX Predictions webinar. Here, we answer audience questions on common CX topics Read More
2023-02-27 14:30
Customer experience leaders will face an upward climb in 2023. But some CX leaders will succeed. Our practical advice can help you beat the odds Read More
2023-02-24 22:14
When Vice President, Principal Analyst Jinan Budge joined Forrester, she knew she had found the perfect role. Life circumstances took her on a temporary detour, but she returned to pioneer a… Read More
2023-02-24 21:03
If a party guest made a racist comment at the dinner table, would you blame the host? What if the host remained silent and did nothing to stop the guest? How about if the host gave that gues… Read More
2023-02-24 19:24
Based on evolving B2B buyer needs and preferences, investing and collaborating with your channel partners is becoming increasingly prevalent and important. That said, it is unwise… Read More
2023-02-24 15:06
2022 didn’t let up on the security incidents — according to Forrester’s Security Survey, 2022, 74% of security decision-makers experienced at least one data breach at their… Read More
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