The thing with tech trends is that they come and go. And they do so before most people have even had a chance to notice them. In an industry that moves insanely fast, you can’t expect the same Marketing techniques to be effective for very long. Email Marketing is one of the earliest forms of digital advertising. However, it has evolved and kept up with the demands of modern marketing. Emails represent a cost-effective way of communicating with your audience. Plus, they are highly customizable and can work well with other forms of advertising. With that being said, here are our picks for the six most important Email Marketing Trends to watch out for in 2022.

1. Lead segmentation

Lead generation is going to be at the heart of any marketing campaign. You can even optimize your website to help you generate more leads. Once you start building up leads, you can divide them into groups. The groups can be formed based on their value, willingness to make a purchase, or other factors. Email marketing is perfect for targeting individual segments, and you can have different messages for each lead category. However, one of the most popular email marketing trends to watch out for is micro-segmentation – targeted emails for groups of leads based on detailed information. You can now segment users based on their online behavior, shopping habits, location, etc. This can allow you to craft detailed and segment-specific marketing emails with a higher click-through rate.

Remember that you should update your customer lists. User behavior can change over time. Just because someone was a good fit for a specific segment doesn’t mean that their needs will always overlap with that segment. Therefore you should regularly reevaluate your customer lists and place your leads in the appropriate segment. As your entrepreneurial business grows and you introduce new product lines, it’s perfectly acceptable to also create new segments.

2. Use CRM software

Keeping track of a large number of leads is by no means easy. Thankfully, you don’t have to do everything manually. For experts in the moving industry, who constantly need to manage large numbers of leads and communicate with clients daily, MoversTech CRM recommends using specialized CRM software to handle everyday operations. With modern software solutions, you can monitor individual lead progress through the sales pipeline. Likewise, you can set reminders, so you don’t forget to follow up on your leads. The best CRM tools can even automate email marketing, freeing up plenty of time for your sales and marketing representatives.

3. Personalized emails

Dividing your leads into crucial segments is important. However, you can even go a step further and personalize the emails you send. When we say personalized emails, we don’t just mean referring to your leads by their name. One of the latest email marketing trends is to use AI to help you create custom messages for individual clients. Send specialized offers based on your clients’ past shopping habits, and have user-specific discounts. Clients love feeling valued, and receiving a personalized email can be great for building trust and brand loyalty. Customers are much more likely to shop when they feel understood. For this reason, you should cater to the specific needs of every one of your leads.

4. Email tracking software

You will need a way to get information regarding your customers to personalize your emails or even separate leads into segments. Email tracking software can provide this information and help you plan your campaign. To make the most of this technology, you need to stop viewing email marketing as one-way communication. With every email interaction, you receive valuable information about your leads. You can test different approaches to see what gives the best result. Likewise, you can monitor which of your ads have the highest click-through ratio and which of your segments seemed the most engaged. Use that information to refine and modify your marketing. CRM tracking software can save you tremendous amounts of time, and it is one of the most important email marketing trends to watch out for in 2022.

5.Mobile friendly emails

Certain marketing executives have a hard time realizing that, even though they developed the entire email marketing campaign on their desktop computers – most users will read those emails on their smartphones. This means that you need to optimize your marketing emails to display, read and function well on smaller screens. Although you can send attachments in your emails, the body of your message shouldn’t just be bland text because that approach invalidates your message if the user doesn’t download the files you sent them. Here are some tips for making mobile-friendly emails:

• Watch the file size of the pictures. You should crop your images and compress them to load quickly on mobile connections
• Include links to video files. When making videos for your brand, keep in mind that smartphone users typically prefer vertical videos
• Use mobile accessible file types. Your newsletter needs to be able to open and adequately load on both Android and iPhone devices

6. Include user-generated content

This is one of the more clever email marketing trends we’ve seen. That’s due to its ‘kill two birds with one stone’ approach. First of all, creating content is generally very time-consuming. Secondly, customers are more likely to trust the word of other customers when deciding if they should make a purchase. Therefore, you can include things like customer reviews in your email marketing campaign. This means that your messages will be easy to create and spark user interest. That’s a double win in our book.

In conclusion

We find it very interesting to see how email marketing has evolved over time. It’s true that nowadays, we have access to many flashy forms of advertising; however, emails have proven to be an indispensable tool in any marketer’s arsenal. For this reason, we suggest that you include them in all of your online campaigns. Don’t write bland and forgettable emails. Instead, you can take advantage of these six email marketing trends to watch out for in 2022.

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