To celebrate the launch of PUMA’s latest Palermo colourways, we linked up with the brand in London for an exclusive event that celebrates the iconic Sicilian-inspired silhouette.

Taking cues from its terrace heritage, the Puma Palermo is having a bit of a moment. With a big comeback in 2023, the brand has just dropped a fresh selection of colourways ready for the Spring and Summer seasons.

We hit up the UK’s capital with PUMA for an evening of all things Palermo with a packed itinerary of Italian-influenced fun.

Forever Palermo

Bringing the London Palermo love story to life, we hooked up with our squad of influencers to take on PUMA’s event and see what challenges were in store.

Stef (@_beingstefs), Keesh (@myfrittatanelson), Miche (@michemingg), Jacob (@jctmw), [email protected]), Fabian (@fjohnsonn), Deji (@deji.adeniyi) and more took to the Underground Cooking School for a taste of the simple Italian lifestyle and a night to remember. Like their sneaks? Don’t forget to shop the looks!

The team started with a ‘Supermarket Sweep’ challenge, racing against other influencers and creators to fill their baskets with classic Italian ingredients, with the odd pair of Palermo sneaks tucked between the Palermo Pomodori tomatoes and pasta.

Afterwards, they unboxed their baskets, filling us all in on what they grabbed for the perfect date night. Then, the gang competed to prepare a classic Italian pizza and share their dating tips as they cooked.

Whilst the pizzas baked to perfection, basket judging kicked off. With the pizzas ready to go, the influencers shared their slices on the blind dates to see if they’ve found their Palermo ‘sole-mates’.