It’s official, DAILYSZN has launched at JD! To celebrate, we hooked up with a group of the hottest influencers and creators to introduce DAILYSZN’s debut drop.
On Wednesday 24th January, Dailyszn x JD Women took over Pollen Bakery at Kampus, Manchester to deliver an exclusive look at the all-new collection.
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It’s A DAILYSZN Thing
Daily essentials for every szn – that’s what the brand is all about. To head up the first ever drop, we created the Dailyszn Coffee Shop, perfect for the DAILYSZN gal. Vanilla latte for us, pls!
With social media It girls Mary Bedford (@mary_bedford) and Rach Leary (@rachleary) stepping up to the scene, as well as a selection of invite-only influencers, creators and shoppers, we brought the DAILYSZN Coffee Shop to life in Manchester’s Pollen Bakery at Kampus.
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The gals arrived in style, in our DAILYSZN wrapped black cabs, where they got free DAILYSZN-branded coffee and bakes – the *perf* little treat – with a chance to check out the first drop, sold exclusively at JD.
Sweatshirts, hoodies, and joggers are the DAILYSZN staples – cut from premium heavyweight cotton with loose, relaxed fits for versatile styling. As well as a sneak peek at the collection, Mary, Rach and co. got the chance to have their own welded bracelets made, courtesy of @weldbyrjandco_.
To round off the day, our DAILYSZN VIP’s took home a couple of their fave pieces from the drop!
Keep it locked into @DAILYSZN and @JDWomen on Insta, and check out our DAILYSZN hub to find out more and shop the brand-new, first ever line exclusively available at JD.
The post DAILYSZN Launch: It’s A Wrap appeared first on JD UK Blog.
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