Gal haven’t you heard?! The iconic brand of the ‘00s, Juicy Couture is back in a BIG way. And yes there’s velour.

Channelling pop culture feels with a touch of sophisticated glam, the latest drop of Juicy has comfort covered. Bringin’ head-to-toe looks for brunch, to errands and sofa days, expect signature velour sets in candy colourways and diamante logos with a side of attitude of course!

Comfy Glam

Back in ’95, two gal friends started their Juicy Couture line with the perf’ fitting V-neck tee. Fast forward to 2021, the brand is still known for killer ‘fits that keep you super comfy. With plenty of precision tailoring and high fashion in the new collection, it’s the ideal time to cop a Juicy look, especially since now more than ever, we’re switching up our style for casual vibes with a touch of premium.

First came sports-luxe, then athleisure and now the return of the rhinestone! The latest Juicy drop has brought back that tongue in cheek noughties style that we all live for. Reworking its signature aesthetic and creating a lifestyle brand, Juicy Couture have made choosing a ‘fit so much more fun.

With a whole lot of pink still included in the edit, it’s also packed with cycle shorts, joggers, track tops, bandeaus and more. All in a range of cropped styles alongside a touch of that heritage velour we saw back in 2001 on Paris Hilton, Britney and now even Kim K.

Embrace the brand’s bold LA spirit and shop all things Juicy Couture over at JD now!

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