Adding fresh heat to the JD Now roster, new brand Arcminute just landed. Changing the norms of urban streetwear as we know it.

Built for the streets, Arcminute brings all the off-duty essentials – combining minimalist colourways with bold, futuristic branding. Expect youth inspired looks with an urban edge.

Arcminute is starting a movement.

Created by Alexandra Kocovska Cipriani, a Ghanaian-raised designer living in London. The Collection reps both Ghana and London – taking inspo’ from their music and style; think urban artists like Stormzy and Lethal Bizzle.

Bringin’ premium steez for laidback weekends, the collection is made up of hoodies, pants and tees that have off-duty style covered. Minimal yet quality.

Takin’ on a monochrome colour palette, it’s simple but statement – guaranteed to turn heads.

Check out the complete collection on JD Now.

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