West Ham United are in crisis on and off the pitch and their Premier League future is in serious doubt.
David Moyes's side are in the relegation zone with just 13 games to go.
And they must play six of the top 10 including consecutive away games at Manchester City and Liverpool up next.
Survival will take some doing from this position.
Angry West Ham fans have been protesting against owners David Sullivan and David Gold and their vice-chairman Karren Brady.
Photo by Justin Setterfield Getty Images
No way back for West Ham owners?
A large section of supporters are deeply unhappy with the way the duo have run the club. And they are demanding Sullivan and Gold sell up.
Last week Red Bull (Claret & Hugh) and a Saudi consortium headed up by mega rich Mohammad Bin Salman (Football Insider) were linked with potential West Ham takeover bids.
That gave supporters some encouragement.
But it has gone quiet since.
Bin Salman is the man behind the reported ongoing takeover interest in West Ham's Premier League rivals Newcastle United.
If Bin Salman's reported interest in the Hammers is true, Sullivan faces a stern test of a pledge he made back in 2016 (whufc.com) about only selling West Ham to Saudi royalty.
Photo by Mark Robinson Getty Images
'We'll only sell to the King of Saudi Arabia who can take it to a level we can't' - David Sullivan 2016
“I want to reiterate that we, the current owners, have no desire to sell the club unless it is to somebody like the King of Saudi Arabia who can take it to a level we cannot ourselves hope to reach,” Sullivan told West Ham’s official website back in 2016.
West Ham fans will be disconcerted by reports since that Bin Salman remains focused on Newcastle (talkSPORT).
But the truth is, even if there was a 1% chance West Ham could tempt Bin Salman to turn his attentions to East London instead, Sullivan and Gold should be going cap in hand to Saudi Arabia to make it happen.
The pair always trot out the tired old lines about being boyhood West Ham fans.
Photo by Bandar Algaloud Saudi Kingdom Council Handout Anadolu Agency via Getty Images
Even if there is a 1% chance, owners should be going cap in hand to Bin Salman
But Sullivan made a very specific pledge back in 2016 and he should be actively doing everything he can to sell the club to someone like Bin Salman if it means West Ham will progress as a result.
Sullivan and Gold are among the five least wealthy owners in the Premier League.
Read: David Sullivan and David Gold come up short in money stakes
Sullivan is the main money man. And most of his wealth is tied up in property.
The pair just do not have the kind of finances needed to make West Ham a truly top class outfit. On or off the pitch.
If West Ham aren't to build their own stadium, the London Stadium needs a major overhaul at the very least.
West Ham need a new training base befitting a Premier League club.
And the club needs consistent investment in the playing squad if the Hammers are ever going to reach the fabled next level.
Sometimes an opportunity presents itself in life and you have to grab it with both hands.
If Sullivan and Gold don't at least try to instigate a deal with Bin Salman then who knows if West Ham will ever get the owners they need and deserve.
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