Reed diffusers are a fantastic way to add a touch of fragrance to any room in your home. However, just like any other household item, they require proper maintenance to function at their be… Read More
In this blog post we give a brief overview of the perfume history.
Perfume has a long and fascinating history that spans thousands of years and multiple cultures.
Here is an over… Read More
There’s nothing quite like lighting a scented candle to add warmth, ambience and fragrance to your home. However, with so many different fragrances available, it can be challenging to… Read More
Introduction
The inspiration for this blog post comes from many customers asking us “Does Perfume Expire?” and “Does Perfume Go Bad?“
We all like to extend the… Read More
Fragrance has a unique ability to evoke memories, emotions and experiences. It’s no wonder that the world of perfume is a vast and complex one, with an incredible range of notes and c… Read More
Will there be a Royal Signature Scent, both during the Coronation and the years of his reign? Are there some commonalities in the fragrances that King Charles III wears?
As a public figu… Read More
Introduction
Buying perfume dupes or copycat fragrance is very tempting but should you do it?
We present the positives, highlight the risks and introduce alternatives.
The qu… Read More
When it comes to fragrances, many of us stick with well-known designer brands or popular mainstream perfumes. However, now is time to consider choosing a niche fragrance.
These luxurious… Read More
In this article we answer the question: How long does perfume last?
It is a question we are being asked repeatedly by our customers and most want to know:
How can I make my perfume… Read More
Have you already considered whether to buy perfume online? How do you buy your perfume at the moment? Are you happy with the way you buy perfume?
The internet has revolutionised the way… Read More
Perfumes can enhance our confidence, evoke powerful emotions and help us express our unique personalities. However, even the most exquisite fragrances can lose their charm when misused. Wea… Read More
Perfume is a fabulous gift and gift wrapping includes adding a card with a few lines of your thoughts but it is not always easy to know what to write.
Here are the top 10 x Perfume Q… Read More
Fragrances have the remarkable ability to evoke emotions, trigger memories, and make a lasting impression. While standalone perfumes have their charm, there is a whole new world waiting to… Read More
What is Quiet Luxury?
Quiet Luxury is a topic that is written about a lot at the moment and here are a few examples of articles writing about it: Vogue, Elle and the Guardian. All th… Read More
Fragrances often possess a remarkable ability to transport us to different places and evoke profound emotions. It has the enchanting power to awaken our senses, trigger vivid memories and s… Read More
Christian Dior was an icon of the fashion industry and also introduced many perfumes that have become classics.
Christian Dior is a name that needs no introduction. The French fashion de… Read More
With our hectic lives, it’s important to have a place to relax and unwind. And, what better place to do that than in the comfort of your own home?
Creating a calming and rela… Read More
Perfume collecting is a passion pursued by many, as it allows us to curate a personal olfactory journey through a diverse range of fragrances. A fragrance wardrobe is more than just a selec… Read More
As you grow to love perfume, you might like to find out more about fragrance and it is probably difficult to know where to start.
In this context, we are often asked:
What are the 10… Read More
We are often asked the following questions about strong perfume:
How do I find a strong perfume?
Which one of yours is a strong perfume?
Does a strong perfume last longer?… Read More
Scented candles have the remarkable ability to transform any space into a sanctuary of soothing fragrances and relaxation. However, to truly indulge in their enchanting aromas, proper maint… Read More
Introduction
As perfumers, we are frequently asked to explain “What is Sillage?” or “Why is Sillage so important?“
Perfume is an art form that goes beyond the… Read More
From evoking memories and enhancing moods to making lasting impressions on everyone we come into contact with, perfumes play a significant part in our day-to-day lives. However, without pro… Read More
Introduction
Not many fragrance lovers or Perfumistas speak about ‘projection‘ or ‘radiance‘ and yet everybody enthuses about a person’s perfume when they e… Read More
Introduction:
Many of our customers ask us:
What are the different levels of perfume oil concentration?
Why do you offer an Eau de Parfum Intense? What does it actually mean?
Ho… Read More
Introduction:
Our sense of smell is a powerful one. It is one of the first senses that we develop in the womb, and it is closely linked to our emotions. Smells can evoke memories, trigge… Read More
In a world dominated by mainstream perfumes, niche fragrances emerge as extraordinary works of olfactory artistry, crafted with passion, precision and devotion to individuality. These aroma… Read More
Introduction
Perfume has long been celebrated for its ability to evoke emotions, create memories, and leave a lasting impression. It is a symphony of scents that captivates our senses, a… Read More
In this bustling world, where stress and chaos often prevail, it becomes increasingly vital to carve out moments of tranquillity and relaxation. And what better way to achieve this than by… Read More
Introduction:
During this year’s summer, one trend is lightweight skin care and it is a trend that is expected to continue into the autumn and to be resurrected for holidays in sun… Read More
Have you ever noticed that the same perfume can smell different on different people?
Maybe you tried a perfume that you loved on a friend, but when you wore it yourself, it didn’t… Read More
Introduction:
In this article, we introduce skin flooding, the Newest Skincare Trend on TikTok for Hydrated, Plump Skin and highlight the implications it has for wearing perfume. How doe… Read More
Introduction
Our sense of smell is often overlooked, but it is actually one of our most powerful senses. Our noses can detect a trillion different smells, and they play a vital role in o… Read More
In an increasingly fast-paced and technology-driven world, reconnecting with nature has become more important than ever. The desire to forge a deeper bond with our roots, harnessing the ther… Read More
Niche perfumery has captured the hearts and imaginations of scent connoisseurs around the globe, inviting them on a journey that transcends the boundaries of mainstream fragrance offerings… Read More
Introduction:
Unique Fragrances, and Niche perfumes in particular, have been stealing the limelight in the fragrance world, captivating fragrance enthusiasts with their unique, handcraft… Read More
A captivating fragrance has the unique ability to evoke powerful emotions, awaken cherished memories, and leave a lingering impression on those we encounter. It comes as no surprise that ma… Read More
Introduction:
In the realm of perfumes and aromas, one term that resonates with sophistication and allure is “Eau de Parfum.”
This captivating concoction is more than jus… Read More
Introduction:
Perspiration or sweat are often overlooked, as they are difficult to speak about openly. And yet, this remarkable bodily secretion serves numerous vital functions beyond te… Read More
A well-chosen scented candle can transform the atmosphere of your living space, enveloping it in a warm glow while simultaneously infusing the air with delightful fragrances. An increasingl… Read More
Introduction:
At Pairfum London, our immeasurable appreciation and ardour for the wonders of nature’s finest ingredients inspire us to tirelessly explore the captivating realm of n… Read More
Introduction:
The term “niche perfume” is relatively new, but the concept of small, independent perfume houses has been around for centuries.
In fact, some of the most fam… Read More
Introduction:
The world of men’s grooming has come a long way, evolving from simple routines of the past into a multi-faceted industry that encompasses everything from skincare and… Read More
Introduction:
At Pairfum London, we are continually inspired by the vast and multifaceted realm of Artisan Perfume and find ourselves at home in the extraordinary world of niche perfumer… Read More
Introduction:
The book “Verbundenheit” (translation: Connection) explores the importance of connection in our lives. The authors, Bettina M. Pause and Shirley M. Seul, argue… Read More
At Pairfum London, our unwavering commitment to crafting fragrances that captivate the senses and enrich the soul extends well beyond the realm of fine perfumery. We present a captivating b… Read More
Introduction:
In our quest to create harmonious and nurturing living spaces, we at Pairfum London understand the Multisensorial Power of Home Fragrance, not only our olfactory senses but… Read More
Introduction:
In this article we will introduce the role of the perfumer in a fragrance house by covering the following subjects:
What is a Perfumer?
The History of the role of the… Read More
In the entrancing realm of perfumery, oud fragrance holds a position of unparalleled prestige and allure. Often referred to as “liquid gold,” oud is the essence of traditional A… Read More
Introduction:
The term ‘Perfumery House’ or ‘House of Fragrance’ evokes an aura of sophistication, craftsmanship, and time-honored traditions. At its core, a perf… Read More
Yves Saint Laurent was a French fashion designer who is considered one of the most influential designers of the 20th century. He was known for his revolutionary designs, which challenged tr… Read More
Immerse yourself into the fascinating world of artisan perfume, where creativity, skill, and passion coalesce to produce captivating and bespoke fragrances that embody the essence of both t… Read More
Introduction:
The emergence of ‘clean fragrance’ and ‘clean beauty‘ has not only captured consumer interest but has also set new benchmarks for ethical and enviro… Read More
Introduction:
Many are aware of the circadian rhythm but little has been researched with regards to influence on our skin care routines and the way we wear fragrances.
This article in… Read More
A new, innovative trend within cosmetic ingredients being developed is in the direction of skin health and overall wellness, termed psychodermatology. Specifically, this trend focuse… Read More
Introduction:
In a world that increasingly seeks to reconnect with nature, there has been a growing interest in all things natural, sustainable, and eco-friendly, and the realm of fragra… Read More
Introduction:
Many of our customers ask us: “Can I Perfume My Hair?” or “How To Perfume Your Hair?“
Today, the art of fragrance isn’t limited to just you… Read More
Introduction:
The world of fragrance boasts an impressive array of perfume compositions that cater to an ever-expanding spectrum of preferences, styles, and occasions. Amidst the vast ar… Read More
Introduction:
This blog post answers a question we receive from many of our customers: What is a Gourmand Perfume?
Embark on a sensorial exploration of gourmand perfume magic with Pai… Read More
Introduction:
When it comes to the world of fragrances, the term “cologne perfume” often stirs up a blend of curiosity and confusion:
Is it about the ingredients that make… Read More