Blogarama: The Oldest Blog Directory

This month, we’ve made a number of updates to reflect our rebranding — and added a new Switch Network feature. New name, new domains While traffic to our Adzerk domains will b… Read More

When we started Adzerk 11 years ago, we wanted to build an innovative, fast ad server. The name we chose reflected that. Since then, we’ve worked with countless customers to help them… Read More

APIs for building custom ad platforms for sponsored listings, native ads, and more.View startup Read More

Although the tech industry is still further behind in achieving gender equality compared to others, recent reports show that more women are rising to leadership positions. Harvard Law Scho… Read More

This month, we’re excited to announce three new features, including the beta launch of our new User-Specified Radius targeting — a popular search functionality for marketplaces… Read More

This month, we’re excited to announce the launch of Single Sign-On and improved report generation. Both will make it easier for our customers to get what they need, when they need it… Read More

Kevel is excited to announce our new integration with Segment, one of the leading customer data platforms. Our new integration allows you to leverage the first-party customer data you have i… Read More

Today we are happy to announce Kevel's partnership with DanAds, the Stockholm-based self-serve advertising infrastructure. This collaboration allows both companies to expand their product… Read More

This month, we’re excited to announce a new partnership with Segment, more limited user access, a more focused way to serve ads, and more. New Segment partnership Kevel is excited… Read More

This month, we’ve continued to improve to our SDKs, added more granular user permissions, and moved forward with more advancements on our UI refresh initiative. More Granular User Pe… Read More

This month, we’ve continued to improve our UI, added the ability to create and update templates, and introduced our new decision explainer. Create & Update Creative Templates Int… Read More

We’re happy to announce the launch of our new custom template builder tool, available today to all customers. This builder makes it easy to create new custom templates for native ads… Read More

We love announcing new products and features, and this piece contains a rolling list of recent improvements we have made to the platform. June 2021 This month, we’ve continued to im… Read More

Here at Kevel, we’re working hard to take back the Internet from the tech giants, but like all companies, our work comes at an environmental cost. So we asked ourselves -- what if we c… Read More

Walled gardens are rising, literally. Google, Facebook, Amazon, and others see billions in revenue from their homegrown walled ad gardens. These high-margin platforms all share similar attri… Read More

“Retail media” is an ad tech buzzword for good reason: this $100 billion dollar industry is worth the investment. Many retailers, however, either don’t monetize their sit… Read More

We are excited to announce that Kevel has been selected as the winner of Best Monetization Platform for Publishers at the 2021 Digiday Technology Awards! Digiday, a global platform that… Read More

Traditional out-of-home advertising spans highway billboards, movie posters in subway systems, taxi top promotions, and much more. These ads, however, are increasingly turning digital, with… Read More

Ads appear atop Uber rides, between Tinder swipes, and intermixed among Waze locations. Increasingly, non-traditional publishers are launching ad platforms within their sites, apps, and DOOH… Read More

We are excited to announce that Kevel has raised $10M in Series B funding! The round was led by Fulcrum Equity Partners, with participation from Commerce Ventures, JARS Labs, AperiamVent… Read More

We are excited to announce that Kevel has been named one of the 21 hottest adtech companies of 2021 by Insider! Insider (formerly Business Insider), a top global news brand with more tha… Read More

Expected to be worth $257 billion by 2025 with 2.5 billion gamers worldwide, gaming is a profitable industry with high ad monetization potential. And, yet, in-game advertising is relatively… Read More

Retail media platforms are growing rapidly – with 38% year-over-year growth in 2020 – and will dominate future ad spend. Brands like Walmart, Amazon, and Instacart see billions f… Read More

Expected to be worth $257 billion by 2025 with 2.5 billion gamers worldwide, gaming is a profitable industry with high ad monetization potential. And, yet, in-game advertising is relatively… Read More

Traditional out-of-home advertising spans highway billboards, movie posters in subway systems, taxi top promotions, and much more. These ads, however, are increasingly turning digital, with… Read More

“Retail media” is an ad tech buzzword for good reason: this $100 billion dollar industry is worth the investment. Many retailers, however, either don’t monetize their sit… Read More

Criteo is one of the top retail media platforms, offering a solution for retailers to serve native ads and sponsored listings using third-party demand. But Criteo’s tag-based solution… Read More

PromoteIQ, bought by Microsoft in 2019, is a retail media platform that provides targeted sponsored listings with a simple, tag-based ad integration. PromoteIQ stands out because of their… Read More

"Is my ad platform effective?" After having an ad platform for a while, you might be asking this question. At Kevel, we aren’t in the business of just helping you launch ad platforms… Read More

Amazon is the second largest retailer worldwide, so, naturally, other retail companies view them as a competitor. Yet, as retailers research new tech vendors, they discover many use Amazon W… Read More

This Sunday, the Cincinnati Bengals and the LA Rams face off at Super Bowl LVI. With millions of viewers tuning in, the stakes are high for everyone involved: the players, the coaches, and t… Read More

Launching a direct-sold ad platform is a great revenue-driver – in theory. But getting your ad business up and running can be complicated. This guide outlines the logistics of launch… Read More

Setting ad standards is crucial when launching your ad platform. A public ad policy for advertisers ensures your platform's ads are monetarily successful and cultivate an enjoyable customer… Read More

After building your ad platform, the next step is acquiring advertisers. One way to do this is launching an outbound strategy, where you create interest by reaching out cold to potential adv… Read More

As you build your ad platform, one decision to make is how you will sell and price your direct-sold ads. Do you charge for clicks or for impressions? Do you set these ad rates yourself, or… Read More

Meta, Amazon, and Google dominate digital ad spend, taking up 64% of the total $200 billion. Behind them are other key players like Twitter and LinkedIn. Why do advertisers keep spending wi… Read More

The Ad Platform Academy aims to give publishers guides and resources so they can successfully launch their own in-house ad business. DURHAM, N.C. April 2022- Kevel, a leading ad API in… Read More

With more and more companies launching ad businesses as scalable secondary revenue sources, it’s increasingly difficult for publishers to capture ad budgets. After all, advertisers&rsq… Read More

When launching a new ad business, publishers often feel overwhelmed deciding which reporting features to offer. Publishers wonder: what are the must-have metrics? Would offering more reporti… Read More

Capablanca Memorial 2022 is taking place 19-28 April in La Habana, Cuba. This year the event features strong round robins for men and women as well as an open event. In the men round robin… Read More

Capablanca Memorial 2022 took place 19-28 April in La Habana, Cuba. This year the event featured strong round robin tournaments for men and women, as well as an open event.  Han… Read More

Traditional publishers and advertisers historically go hand in hand. But standard ad monetization isn’t working for many publishers anymore. As non-traditional publishers and marketpla… Read More

“But users pay premiums for our content. If we show them ads, they’ll leave.” This objection often keeps subscription-based platforms from monetizing their site/app with a… Read More

As companies build out their ad businesses, many get lost in the myriad of available auction options, especially after Google’s publicized shift to first-price auctions. Publishers won… Read More

Privacy laws are increasingly limiting publishers’ use of user data. So, to play it safe, more ad businesses are relying on contextual targeting. Without personal information, contextu… Read More

Over the last ten years, we’ve made some big strides here at Kevel. We’ve developed our decisioning, management, and reporting capabilities; grown our company to almost 90 employ… Read More

Preparation is always useful when it comes to most things, and the same goes for Wordle as well. Rather than just wild guesses, why not take a more measured approach in playing the game? In… Read More

Make the most of your six guesses in Wordle to help you eliminate unwanted letters and get on the right track to the answer for the day. In this guide, we’ll go through all of the 5-le… Read More

Today we're happy to announce that Nikhi Raj, partner at Bain & Co. and founding executive of Walmart Labs, has joined our Board of Directors. Raj has extensive experience leading tea… Read More

In June, Kevel announced the acquisition of Velocidi, an audience segmentation and customer data platform. James Avery, Kevel's founder and CEO, traveled to Porto, Portugal to meet the Veloc… Read More

As retail media sweeps the globe (generating $50B by 2023), it’s easy to see why retailers want third-party ad solutions with built-in self-serve functionality for advertisers. Self-s… Read More

We are excited to announce that Kevel has been selected as the winner of Best Overall AdTech Company at the 2022 MarTech Breakthrough Awards! MarTech Breakthrough, a leading market intel… Read More

Everyone knows that monopolies can be bad for consumers, but they also can hurt companies trying to promote their products. Today, the online ad space is dominated by big companies like Goog… Read More

Videos are becoming the dominant online content form, evidenced by Instagram becoming “no longer a photo-sharing app,” TikTok’s 1.2B monthly users, and in advertising, vide… Read More

Have you ever visited a new location and longed to return there after your exit? For most tourists, such longings happen at Milpitas. Though the city of Milpitas is not as famous as other… Read More

New: Ad decision request reporting To help customers understand where their ADRs are actually going, we’ve provided new detailed ADR reporting. Now, customers can pull detailed report… Read More

The ad tech industry is as extensive, with the total digital ad spend projected to hit $200B in 2022. As ad businesses grow, it’s difficult to keep up with the latest ad tech terms and… Read More

We are excited to announce that Relay, our suite of programmatic APIs, is adding substantial SSP integrations in the DOOH space. DOOH is one of the fastest growing programmatic markets and i… Read More

Undoubtedly, product videos are one of the most outstanding strategies that anyone could hope to find to assist you with creating them, support brand commitment, and even find new crowds who… Read More

Linnet While linnets are monogamous throughout sperm elaborate, inner man brown not ball seeing as how chap. While atom-smashing pairs are without a break, the males are a lot territorial a… Read More