One of my previous jobs had a very cool unofficial benefit: shared corporate emails addresses aka role accounts. Many businesses have them: a group of people receive emails sent to corporate… Read More
Picture it: November 3rd, 2007, newly-founded startup “Cakemail” takes up an office in an old factory where the “Pong” console used to be built. There were 2 windows… Read More
By now you might have heard snippets of news about the EU’s new data protection and privacy law. The General Data Protection Regulation (GDPR), which comes into effect May 25, 2018, is… Read More
What is a spam trap?
Email recognized as going to an invalid address used to trap unsolicited email.
Trap Types:
Dormant
Emails that may have existed but now longer receive mail.
Because onl… Read More
Last weekend, feeling “Christmas-y”, I went to my favourite tea boutique to get my ‘Christmas tea’ while listening to ‘Christmas music’. Yeah, I know, th… Read More
People don’t actively seek out email lists to join. They need to be presented with an opportunity and a reason to sign-up.
Every time someone interacts with your business, you have the… Read More
Make the most of natural wait times to get people to sign up to your newsletters:
When you meet people face to face, you should ask them to sign up to your contact list. Here are a few meth… Read More
We don’t want to overwhelm you with MORE resolutions but simply having better email marketing practices can diminish your complaint rate and improve your deliverability, lowering your… Read More
Your emails consistently make it to the inbox and regularly get opened… But no one’s clicking.
Sound familiar?
There are a couple of things you can do to improve the click rate… Read More
Inspiration can’t be turned on like a lightbulb. So when you’ve determined that you should be sending out a monthly newsletter, what do you do if inspiration runs dry?
Before yo… Read More
I’ve subscribed to many email newsletters in my life. And I’ve unsubscribed from most of them after a while. Because my hobbies changed, my taste changed or I simply changed my… Read More
Today, I wanted to talk about blacklists and spam reporting services, also what you can do if you’ve been listed.
First off, a lot of people think blacklists are the bad guys, when in… Read More
Hosting an event, whether it’s a trade show, a party or a wedding, involves a lot of attention to detail and organization. From choosing the venue and theme and creating a guest list… Read More
Is it ok to change my from address? I get this question from time to time and it’s a good one. I’m always happy to answer it because the truth is… there’s a lot of f… Read More
As soon as someone signs up to your mailing list the clock is ticking for you to reach out to them. The longer you wait to send them something, the more likely they are to forget about you a… Read More
“How can I build the right list?” It’s one of the most frequently asked questions we get – and with good reason. After all, your contacts are the people who want to h… Read More
“What’s a good open rate?”
That’s the million dollar question, isn’t it?
Here’s the short answer: if you’ve asked for permission from everyone on yo… Read More
An excellent question! It’s one we get often, but a tough one to answer as every sender is different. Your Inbox placement rate (the number of emails you send that hit the Inbox) is de… Read More
Following established best practices will ensure your emails get to your customers’ inboxes… and it’ll avoid high fines associated with noncompliance.
By maintaining livel… Read More
A person’s name… is the sweetest sound… in any language. – David Carnegie
I have a handful of beloved restaurants that I always recommend to friends who are loo… Read More
Among all the paperwork I filled at the beginning of school year, one of the most important was the paper that listed people I allowed to pick my kids up at school if I can’t make it… Read More
Nowadays people are really trying to get the most out of their email campaigns. This sometimes means going back and using lists you haven’t touched in a while. This can often do more h… Read More
Previous post: Thinking of Using an ‘Old’ List? – Part 1: The Risks
Here’s some good advice when preparing your re-opt in email:
As with any email, make sure to have… Read More
Previous posts:Thinking of Using an ‘Old’ List? – Part 1: The RisksThinking of Using an ‘Old’ List? – Part 2: Prepare your Re-Opt in Email
Hi again, in m… Read More
Why are spam complaints so important?
Complaints that we receive through our FBLs (feedback loops) show up as “Spam” in our product. While they may not be labeled “Spam&rdq… Read More
Small things can make a big difference. Get five tips that are quick and painless to get more people to open and click on the newsletters you send:
Cet article Better Newsletters [Infog… Read More
Technology
Emails are sent using an MTA (Mail Transfer Agent), which is essentially a piece of software that connects one computer to another to send email. In order for everybody to un… Read More
When you’re running a business online, email marketing is definitely one of the best marketing technique to reach and connect with your target customers. And, with over 50% of all emai… Read More
Here is the continuation of the previous entry about the Top 10 things that will hurt your email delivery. Enjoy!
Content
The single most influential factor when it comes to people interacti… Read More
Back in 1996, the world was a different place. There was little in the way of Spam filtering, let alone any real legislation in place to control it like there is today. No Authentication, No… Read More
Are you planning to send en email blast on May 27th? May 28th may better, but May 26th could potentially be the best!
Worldata has published a cool calendar based on statistics from over 30… Read More
Small things can make a big difference. Here are a few tips that are quick and painless to implement:
Be Personal
No one wants to be seen as a nameless dollar sign. Get information, li… Read More
You design your emails to be nice, sleek, and readable in all browsers. And you avoid oversized images, or any other feature that could risk your email being mistaken for spam. But are you a… Read More
A quick refresher on the types of bounces that you can find in your email report.
After you’ve sent a campaign, you can track the results in your campaign reports. Basic reports give y… Read More
The first step to take to discover if you’re on the right path is knowing what your destination is. But you know what the goal is: improve your email email marketing results!
Three cor… Read More
All the stats you need to check to improve your email marketing effectiveness and stay away from trouble. And a few quick tricks!
Opens:
Percentage of people who opened the email. Based on t… Read More
What is a Role Account?
Role accounts (admin@, support@, sales@) are email addresses that are not associated with a particular person, but rather with a company, department, position or grou… Read More
Follow this checklist to make sure your communication is optimized and help you improve your email marketing effectiveness.
General information
☐ From Name and Email: Is the sender rec… Read More
I really don’t think people know how much their complaint rate affects delivery. If I told you 80-90% of delivery related problems are caused by complaints, would you believe me? Let m… Read More
Today I’d like to help you understand how important your reputation is, explain the different factors involved and what a few of the larger ISPs generally look for.
Reputation is key t… Read More
The term “trap” is very appropriate, in that these addresses are out there to catch people either not using proper list building practices, people harvesting emails, purchasing l… Read More
Our Email Deliverability section is your reference for best practices in email marketing. It’s full of valuable information about writing great content, building great lists, and… Read More
Year after year, marketers have reported, on average, a return on investment of $40 for each dollar invested. That’s incredibly efficient and makes emails the best tool to get the most… Read More
Los boletines informativos por correo electrónico (Email newsletters) ya han demostrado su eficacia como una forma de proporcionar información útil y actualizaciones sob… Read More
Digital marketing is mandatory for everyone today, whether you are a job seeker or a working professional or an entrepreneur who wants to grow your business. Everyone is switching… Read More
You’ve worked hard to create beautiful campaigns – now how do you make sure they get delivered? Having a list of subscribers is a good start, but only guarantees that your email… Read More
Email may be the oldest marketing tool in existence, but it also takes the crown for being one of the most effective ways a marketer can get the word out about their product. The biggest pro… Read More
Do you want to know the best email marketing services 2020 to pick the appropriate one?
I understand being in this enormous digital marketing industry, finding a perfect email se… Read More
Email marketing is a powerful strategy to expand your business’ reach and build long-term relationships with prospects and customers. But choosing the right email service provider can… Read More
Although we tend to focus on influencer marketing , there is still a lot of online marketing that businesses can use. Email marketing is one of the… Read More
The most lucrative and economical direct marketing channel is email marketing, which yields a $42 average return on investment for every $1 invested.
For this reason, email ought t… Read More
The History of Email: Consider it a birthday party. Consider this your golden anniversary. We’re celebrating the 50th anniversary of email by taking a look back at its development. T… Read More
Email marketing is a powerful strategy to expand your business’ reach and build long-term relationships with prospects and customers. But choosing the right email service provider can… Read More
Quality email newsletter templates save time, foster brand consistency, and spark inspiration. Template providers should offer options but also help with your email marketing woes:
Emai… Read More
Do you have an arsenal of newsletter templates ready to kick off your email marketing strategy?
Email marketing is the best incentive to acquire new customers; many believe this is the ma… Read More
Unsubscribe Form Template. Placing a subscription form on your website is one of the most common ways to sign up subscribers. Get started with a subscription form template, customize it in o… Read More
9.1Expert ScoreAll the tools you need to know, grow, and engage your audienceCakemail is an email marketing tool that streamlines the manner in which small companies interact with their cons… Read More
Grow Your Business With Cakemail
Cakemail is a powerful tool that can help businesses grow their customer base and improve customer retention. By creating and manage targeted email ca… Read More
Email marketing services for small businesses, whether they have a physical or virtual presence, is especially important in this era. Email marketing services help small business ow… Read More