2019-10-21 14:32
Store visits data can now be incorporated in smart bidding strategies! This has to be great news for the local businesses that have already been tracking store visits as conversion action… Read More
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Institute Of Digital Marketing Blog
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Digital Marketing School of America is a recognized and certified digital marketing institute with the aim of providing professional training and world-class education in digital marketing.
We train professionals in India to gain from the lucrative career opportunity. Our training centers are based all over India to reach a huge pool of talented students.
2019-08-22 19:25
POST LEVEL: Advanced
Google Ads recently updated its keyword selection preferences. Thereby lots of our students wanted clarification on how exactly it works and what would be the impact on… Read More
2019-08-14 19:47
An analysis to make your campaigns more effective. Read this before you run your next campaign.
Much has been written about the impact of influencer marketing on creating brand awareness an… Read More
2019-08-05 19:40
Back to School – the retail shopping trends
As e-commerce and retail marketers, we are well conversed with seasonality. We time our deals around Black Friday, the holiday season… Read More
2018-11-12 09:02
Are you a fresh college graduate going to face a digital marketing job interview, but completely blank where to start the preparation?
This post will provide top 25 digital marketing interv… Read More
2018-11-01 06:19
The role of automation solutions, like artificial intelligence (AI) and machine learning, is increasingly expanding in marketing. 49% of the companies are already using marketing automation… Read More
2018-10-01 07:38
Do you want to know how to run a successful and profitable business website?
Well, you need to know both running an interactive website and Google Analytics concurrently. It is normal to kn… Read More
2018-09-03 06:00
According to a survey by Capgemini Consulting, there is a major gap between the digital marketing skills needed by the organizations and the talent available at each level. One statistic st… Read More
2018-08-20 07:00
Want to become a digital marketer? Being able to learn a diversity of skills coming from different verticals of marketing, analytical thinking, content creation to social media optimization… Read More
2018-07-23 10:30
There are plenty of questions, misgivings, and myths surrounding jobs in the digital marketing field. Most of these questions and misgivings arise because digital marketing is still an evol… Read More
2018-07-13 01:00
2018-07-12 18:00
As digital marketers, we all are hugely dependent on Google and its products. So any Google event attracts our attention. Today, we are covering the Google Marketing Innovation Keynote, an… Read More
2018-06-25 07:00
With an increasing shift of advertising spend towards digital media, job prospects for digital marketing professionals are going to remain high. However, because of the ever-changing techno… Read More
2018-06-18 07:00
Being physically available all the time is losing its luster because human and its mental strength is virtually existent everywhere. The rise of technology and people’s resourcefulnes… Read More
2018-06-11 07:00
Digital marketing is evolving every day with changes in technology, trends, guidelines, etc., and majorly affected by the changing policies and algorithms of Google and Facebook. If you are… Read More
2018-06-04 07:30
Have you created a pile of quality content but are not able to grab the attention of your audience? Maybe, you are yet to become a seasoned content marketer or not using the right blogging… Read More
2018-05-09 07:30
According to the latest report of International Labour Organisation (ILO), India could witness an unemployment rate of 3.5 percent in 2018-2019, a slight increase when compared to 3.4 perce… Read More
2018-05-01 09:31
This time Jharkhand knew the power of digital marketing through interactive seminars arranged by the harbinger – DMIOA.
DMIOA continues to sow the seeds of digital professionalism in… Read More
2018-02-13 08:38
40% discount on all certifications: 10th Feb – 20th Feb
Academic year ends with huge discount
Today we all use internet. If not all, at… Read More
2018-02-13 08:38
40% discount on all certifications: 10th Feb – 20th Feb
Academic year ends with huge discount
Today we all use the internet. If not all… Read More
2018-02-02 11:02
We are in an era where voice and machine communicate with each other. No need to press buttons and keys. With the explosion of digital world customer demand and expectations has increased. B… Read More
2018-01-23 07:37
Social media is not just another marketing channel. It constitutes a fundamental shift in the marketing ecology. There are different platforms and the behavior on each platform is significan… Read More
2017-12-26 08:27
Flat 50% Off on Digital Marketing Professional Certification with DMIOA
*Christmas and New Year offer* Making it more special, more cheery
Gain an in-depth understanding of the various di… Read More
2017-12-22 11:41
Today in this blog I am going to write about those who inspire us to take our endeavors in Digital Marketing to get the early success and fame we dream for.
Today Digital Marketing has reach… Read More
2017-12-13 07:54
Courtesy of: Quick Sprout
The post How to Create The Perfect Social Media Post appeared first on Digital Marketing Institute of America Read More
2017-12-01 07:34
A statement by Ivanka Trump gave a new boost to digital marketing. For those who don’t know much about Ivanka Trump, it is easy for them to ignore her statement which emphasizes more o… Read More
2017-11-20 09:38
Do you want to know how to run a successful and profitable business website?
Well you need to know both running an interactive website and Google Analytics concurrently. It is normal to know… Read More
2017-10-12 10:30
There are plenty of questions, misgivings and myths surrounding jobs in the digital marketing field. Most of these questions and misgivings arise because digital marketing is still an evolv… Read More
2017-09-04 07:05
Small businesses have fewer margins for mistakes. One wrong step, and you are swept away from the competition. A general thinking is that small businesses, serving the needs of local custom… Read More
2017-08-16 08:10
Understanding your target users’ or buyers’ persona isn’t just about knowing about their needs and wants, but also about accompanying them at a very psychological level in… Read More
2017-08-07 07:46
Content marketing is one of the most practical, effective, and useful marketing strategies today. It involves creation, publication, and promotion of custom contents (on a regular basis) th… Read More
2017-07-27 06:12
It must be tiring for you to see people leaving your website without taking any form of desired action such as buying your stuff, or simply signing up for your website. The fact of the matt… Read More
2017-07-17 11:53
Finding an influencer for your brand is like finding an angel that will take your brand in front of a large base of audience over whom he/she/they, or it has a powerful influence. And by the… Read More
2017-07-10 10:51
This is not a frequent incidence in the professional set up however, few incidents like these keep coming where the job is being handled by the not-so-professional people. Clients should und… Read More
2017-06-26 06:09
The marketing department plays a vital role in promoting the business and mission of an organization but for that, it needs to know the business plan exactly. Doing digital marketing for bu… Read More
2017-06-12 12:43
PPC (pay per click) is the fastest way to put your advertisement on the web and drive the traffic to your website. This makes it the most convenient technique for the marketers, advertisers… Read More
2017-06-05 07:30
Businesses (especially the small ones) do not care about the reviews they receive online for their products and services till they are receiving them (mostly) in good favor. This is clear wi… Read More
2017-05-29 05:58
It happens with most of the e-commerce websites out there. Especially with businesses that are based locally. They start saturating with their sales run after reaching a satisfactory point… Read More
2017-05-22 09:30
Blogging, social media, and search engine; that’s the trinity in unity which gives your business marketing an edge over others. If your marketing strategy lacks in any of these, it wil… Read More
2017-05-15 13:26
Are you confused about the title question? Well, don’t be! This question was asked by a client to his team of digital marketing. The client meant to ask why he should invest (waste was… Read More
2017-05-08 05:30
Though the future is of digital marketing, however, it doesn’t mean that the elements and inputs of traditional marketing have suffered a wear down. Actually, with digital marketing, o… Read More
2017-05-01 07:52
You don’t stop talking to a customer after selling your product to them. Rather, you keep a check on them to gain the attraction of those other prospective customers who are connected… Read More
2017-04-24 06:09
This was not a question, but a directive from a client when we were starting their marketing campaign. Their unhappiness with Facebook was legit as they weren’t getting any conversion… Read More
2017-04-17 06:00
Ever since Google came with its Panda and Penguin updates, websites with low quality and irrelevant content took a major blow. Traditional SEO practices like keyword stuffing and use of unna… Read More
2017-04-10 07:00
In the world of Google, keywords play the most crucial role in providing traction to the websites, despite the fact that they keep changing their characteristics according to the changing na… Read More
2017-04-03 13:00
This is the first question you will come across when you will advice your client to invest in other digital marketing channels apart from paid search. Business owners often ask this question… Read More
2017-03-21 10:26
One fine evening we were out for a walk and somehow we landed to the talks of business. Mr. Jason Thompson said- “Things have changed drastically today. Understanding the dynamics of… Read More
2016-12-16 07:32
Digital marketing is an ever transforming segment. It’s a totally different ballgame altogether. Gone are the days when getting top ranks in search engines and driving visits to the w… Read More
2016-11-23 07:00
Most big brands are using the “Buy” buttons on their social media platforms. It is gaining rapid popularity among certain mid-sized enterprises as well.
According to certain res… Read More
2016-11-04 14:43
Facebook Image Sizes:
Profile Image:
The profile photo can be 180 pixels wide by 180 pixels high but it will appear on Facebook as 160 pixels wide by 160 pixels high. If your picture d… Read More
2016-08-19 12:35
What is a “Target Market”?
A target market is the group of people to whom you want to sell your product or services. You design your offerings based on the nature of your targe… Read More
2016-06-23 13:59
Facebook advertising can be very beneficial, if used correctly. Many businesses find it a tempting as well as a challenging tool. If used wrongly, one can endup blowing a fortune for absolut… Read More
2016-05-31 06:00
According to a survey, there is a major gap between the digital marketing skills needed by the organizations and the talent available at each level. One statistic states- 90% of organization… Read More
2016-05-20 06:07
If your marketing team is divided in some way-either by product, channel, historical structure, or function- it is organized in silos. There are organizational silos to develop a skill-set… Read More
2016-04-28 06:00
There has been a phenomenal growth in the use of the internet and it is set to increase in the future. We have also seen significant changes in the way people are using the internet. Accordi… Read More
2016-04-11 05:11
Digital marketing is a very dynamic topic and rapidly evolving in different segments like social media, content marketing, and email marketing. Teaching marketers, students and businesses a… Read More
2016-03-17 11:50
Before we begin to share the ultimate cheat sheet to secure a well-paying job in the digital marketing industry, we will like to mention the six basic qualities that you must possess in ord… Read More
2016-02-16 11:04
In today’s demanding work culture, maintaining a healthy work-life balance is a tough challenge for all employees. With the ever-changing business trends, increasing competition and s… Read More
2016-01-28 10:48
According to techopedia, Digital marketing is a broad term that refers to various and different promotional techniques deployed to reach customers via digital technologies. The key objecti… Read More
2015-01-06 05:57
NEW DELHI: About 1.5 lakh jobs are expected to be created in the digital marketing space within a couple of years as more companies tap the internet and the social media platforms to bolster… Read More
2015-01-02 05:52
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The post Welcome to DMIOA appeared first on Digital Marketing School of America Read More
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