Contemporary streetwear brand Thisisneverthat is based in Seoul, South Korea. It established back in 2009. Over the years is has collaboration with New Balance on model such as the 2002R, 1906R, and 860v2. For 2023, both brands will be linking up to drop the thisisneverthat x New Balance 550 collab you see below.

This latest take on the beloved 550 opts for an earthy aesthetic is it is given a Brown Canvas upper paired up with  matching tongues that result in a premium look and feel. The Brown canvas is then detailed with the Black cracked leather “N” logos on the sides, matching-colored laces, mesh inner lining, and tongue trim. Elsewhere you will find thisisneverthat branding on the tongues and heels atop a solid Black rubber sole.

The thisisneverthat x New Balance 550 does not have an official release date yet, but you can expect more information to be announced in the coming months. Stay tuned.

In other news, are you feeling the upcoming Air Jordan 2 Cement Grey?