Vans comes together with Kids of Immigrants, the Los Angeles-based brand and collective to announce their Kids of Immigrants x Vans Lowland CC footwear collaboration and campaign called “Work A Day In Our Shoes” available October 2 exclusively through the Greenhouse App and KOI website.

Staying true to the essence of Kids of Immigrants, the launch celebrates the working class, the immigrant community and all of the people on the margins. It honors the blood, sweat and tears shed by their families and communities to persevere and the relentless work ethic and drive that they embody. 

The campaign features the actual family members of each KOI member as role models, shining a light on our everyday heroes that have long been left in the shadows and have now become the world’s heroes during the pandemic. Kids of Immigrants’ family members include Evelyn Gonzales, a first-generation Mexican-American crew member; Chris Gray, a first-generation Jamaican-Belizian-American owner/operator; Nohemí Buezo, a first-generation Honduran-American BSN, RN, PCCN; and Nai-muh Dennis, a first-generation Liberian-American e-Commerce manager.

The Vans Lowland CC served as a canvas which was inspired by the father of founder Daniel Buezo who has been a longtime construction worker. The body is lined with an off white canvas material doused in paint strokes. Each shoe has been personally modified and distressed by members of KOI and will be accompanied by a brush and sandpaper that allows for additional customization. This release will also include a KOI shirt, hoodie and bucket hat that will be available for purchase at Kids of Immigrants.

In celebration of the partnership, Vans will be donating $5,000 USD to A New Way of Life, a non-profit that provides support for women rebuilding their lives after prison. Kids of Immigrants will be partnering with A New Way of Life to build a community garden (fruits and vegetables) at the new home in Los Angeles that currently hosts 8 women.

The Kids of Immigrants x Vans Lowland CC will retail at $100 and be available on October 2nd exclusively on the Greenhouse App, Footlocker.com, Kids of Immigrants and at Footlocker Compton.

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