The Ford Bronco Sport might not be the rugged, go-anywhere SUV that its larger cousin is, but it’s a formidable off-roader in its own right. It’s also surprisingly affordable for what it brings to the table, and a new report from CarsDirect suggests it’s about to get even less expensive.

The publication uncovered a letter to dealers that outlines price cuts for the 2024 Bronco Sport, bringing prices down by close to $2,000 for some configurations. Pricing now starts at $29,795 before fees, $1,435 less than before. Two other trims, the Heritage Edition and Free Wheeling models, got $1,335 price cuts to a starting price of $32,365 for the former. Ford slashed prices on the Outer Banks variant by $1,980, giving it a $33,935 MSRP.

There weren’t many updates to the Bronco Sport for the 2024 model year. The Free Wheeling trim debuted, while the Outer Banks and Badlands trims picked up a new leather-wrapped steering wheel.

Powertrain options remain unchanged, with the turbocharged 1.5-liter three-cylinder holding as the entry-level mill. It makes 181 horsepower and 190 pound-feet of torque, while the available turbocharged 2.0-liter four-cylinder produces a healthier 250 horsepower and 277 pound-feet of torque. Both pair with an eight-speed automatic transmission and standard four-wheel drive.

Ford’s price cuts are a welcome change at a time when most vehicles become more expensive by the year. While it’s not a raging off-roader, it’s also refreshing to see a solidly capable SUV on sale for less than $40,000. That’s especially true when the automaker dropped the base trim of the larger Bronco, driving the starting price to more than $41,000.

[Image: Ford]

Become a TTAC insider. Get the latest news, features, TTAC takes, and everything else that gets to the truth about cars first by  subscribing to our newsletter.