We’ve been hearing for years that Auto shows are a thing of the past and that the internet has killed the personal touches we all loved about the industry. But while it might be true that auto shows aren’t the extravaganzas they once were, it can also be true that there’s still life in the industry and a reason to attend.
This year, Tesla, of all companies, will attend the Iaa Mobility Show in Munich, Germany, and will display its electric vehicle lineup in front of what’s expected to be an enthusiastic crowd. The decision comes at a time when many automakers are looking to trim their marketing budgets. The IAA Mobility Show will attract other big-name automakers, including Ford and Volkswagen. Interestingly, VinFast will be at the show, as well as Opel, Renault, Rimac, Porsche, and Audi.
Here in the U.S., the New England International Auto Show has been canceled twice in a row due to low dealer inventories and waning financial investments from automakers. Elsewhere, it's already been a busy year in the auto industry as EVs take over the market. We’re halfway through 2023, but there are still a handful of high-profile shows and events, including Munich and the Detroit Auto Show in September.
[Image: Ice_Blue via Shutterstock]
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