Jeep recently showed off the 2024 Wrangler, promising a more functional, even more off-road-capable SUV with updated tech and a better interior. The early previews look promising, and now we know how much the automaker plans to charge for its updated icon.

The base 2024 Wrangler starts at $33,690, including a $1,795 destination charge. Stepping up to the Unlimited four-door model drives the price by $4,000. The Sport S trim, which opens the door to more features, starts at $37,190 after destination. Jeep is offering the 4xe powertrain in the Sport S model starting next year, which brings the plug-in hybrid’s entry-level price down to $51,790. The range-topping Rubicon 392 starts at $89,390 after destination.

If Jeep can manage expectations and keep up with demand, the new Wrangler looks to be a solid competitor to the Ford Bronco. Ford is still way behind on orders, and it’s still nearly impossible to find a new Bronco on a dealer’s lot without a sizable markup. At the same time, the new Wrangler didn’t address some of the prior complaints with the SUV, especially its on-road handling. While Jeep took steps to make the 2024 Wrangler’s interior nicer and more usable, the off-roader still lacks independent front suspension, which gives the Bronco a significantly more manageable daily-driving experience.

[Image: Jeep]

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