NFL: Aaron Rodgers has earned over $305 million dollars throughout his career. To say that he has made a killing in the league is an understatement. His latest contract, 3 years $150 million, was the most annual he has made in his entire career. However, it was reported today that Aaron Rodgers has been cut from one contract that he has held for over 12 years.
Aaron Rodgers Loses 12-Year Contract With State Farm (NFL)
Over the past decade or so, State Farm has been synonymous with Aaron Rodgers. This is exactly what the insurance giants were aiming for when they penned the superstar quarterback to a multi-million endorsement contract many years ago. The plan worked as the partnership between Rodgers and State Farm blossomed into one of the most successful advertising campaigns in the history of the NFL. It also made the four-time league MVP one of the highest-paid endorsers in the league.
This iconic partnership came to a shocking end on Tuesday after it was reported that Rodgers and State Farm had decided to call it quits. This is, without a doubt, an end of an era. Rodgers made approximately three million per year from State Farm over the last 12 years, that would make his career earnings in excess of $36 million .
“We wish Aaron the best in his future endeavors.”
This was the statement sent by a State Farm spokesperson via email to confirm earlier reports that Rodgers and the insurance company were headed to a divorce. This makes it all official. No reason was provided as to why the partnership ended.
This long-lasting marriage all started in 2011 when Rodgers first coined the phrase “Discount Double Check.” Rodgers used the catchy phrase, which also happens to be one of State Farm’s more popular insurance programs, to celebrate his touchdowns. It took a life of its own and it continues to be a highly popular phrase in football. Rodgers himself continues to use the phrase to celebrate his touchdowns and on occasion, during interviews as well.
The phrase had become so popular that the 10-time Pro Bowl quarterback even decided to trademark the phrase “Discount Double Check” in 2017. Because of this, it’s only Rodgers who is legally allowed to use the same phrase for commercial purposes. Although, players and fans alike continue to utter the phrase in more casual contexts.
With Rodgers now out of the picture, Kansas City Chiefs superstar quarterback and reigning NFL MVP Patrick Mahomes is set to reign supreme as State Farm’s poster boy.
For More Wisconsin Sports:
Follow me on Twitter at @mcquadewarnold, follow us @WiSportsHeroics. You can also reach out to McQuade Arnold via email at [email protected]. To read more of our articles and keep up to date on the latest in ALL of Wisconsin sports, click here! Packers, Milwaukee Brewers, Milwaukee Bucks, Wisconsin Badgers.
