Carousell Clone Script| Carousell Similar App Development Company

Carousell is a mobile app that allows you to post ads for buying, selling, and exchanging new or used items. Because of its simplicity and convenience, the platform is very popular in Southeast Asia. This article will teach you how to make a mobile app similar to Carousell by cloning its functionality and design.

The business model of Carousell

Carousell’s business model is fundamentally standard for client-to-client applications: it is a marketplace where anyone can buy and sell goods and services. Ad registration and publication are both free. This app is unique in that it is both local (focused on Southeast Asia) and simple to use: selling on Carousell is as simple as photographing, and buying is as simple as chatting.At the same time, management does not want the company to become an international behemoth like AliExpress or Alibaba. Instead, the company relies on local markets, allowing its users to sell or exchange unwanted goods through regular barter.

Carousell and similar applications use the following monetization strategy:

Fees for delivery.

 When a delivery person is required, the platform can act as an intermediary between the parties. In most cases, such delivery entails additional guarantees for the parties. For example, the product must match the image and description.

Fees for transactions.

 The Carousell app does not charge fees for regular trading transactions on the platform, even if they are completed using built-in payment solutions. However, the app has a function to reserve funds within Carousell: the buyer can transfer money to the app’s account, and it will be held there until he receives the goods. For such operations, the service charges a small fee.

Partnerships. 

 In recent years, the platform has begun to actively collaborate with local businesses, promoting a variety of services through the app. These primarily include travel insurance, financial services, automobile sales and maintenance, video games, and other items.

Advertisements.

 Ad promotion within the app: first places in the listing, brighter design, placement in recommendations, placing an ad on the title screen, and so on.

The application’s primary functions

You don’t have to reinvent the wheel by creating unique functionality for your trading platform when creating a clone app. It only needs to be copied and occasionally slightly updated to meet the needs of the niche and location. 

Because the functions in Carousell are standard, creating a clone will be a breeze. The only issue that may arise is the ability to reserve funds, and this is only because this function is rarely implemented on such platforms. However, for blockchain platforms, this is nearly standard functionality that is implemented through smart contracts.

So, if you want to create an application similar to Carousell,Look for a technical partner who is knowledgeable about these technologies. The article «Smart Contract Development: How to Choose a Company and Platform» goes into detail about how to find such a partner.

Additional app features

The standard function set is sufficient if you want to create a Carousell clone to launch a trading platform in a low-competition market. However, if you intend to enter a highly competitive market, your application must somehow stand out from the competition. This can be accomplished by implementing the following additional functions:

Identification of the user. Carousell implemented fingerprint identification in 2019 to reduce fraud (which was quite high on Carousel). Scammers on Carousell are now barred based on their fingerprints rather than their IP addresses. The same identification function can be implemented not only by fingerprint scan, but also by face (Face ID), bank account, or e-passport.

A photograph is used to identify goods.

 In the LetGo application, such a function is implemented: the user takes a photo of the product, and the system determines what it is and then creates an advertisement

Product demonstration videos 

The majority of online message boards and marketplaces only use photos and text to present a product, which is not always sufficient. A video, for example, will be far more useful than a picture when purchasing a used vacuum cleaner or fan. LetGo recognised this and added the ability to embed a short video to demonstrate a product or service.

Connection to postal services.

 You can include the capability.to track delivery status in your application, similar to delivery service apps To accomplish this, you must reach an agreement with the most popular delivery services in the chosen region on such integration, possibly in exchange for a partnership and/or advertising integration.

Design that is appealing and comfortable

Carousell’s design is simple but eye-catching due to the use of red and white. Source

Carousell’s design contains a number of effective solutions, including a combination of red and white, a simple user path, intuitivity, and more. As a result, cloning this application eliminates the need to create UX / UI design from scratch. You can simply copy it and make minor changes.

Follow these three rules to avoid ruining your original design:

Don’t mess with UX design.

Platforms with a larger budget and a larger user base have more options for effective UX design, where even one pixel can make a significant difference. As a result, it is best to simply replicate their designs. Everyone does it, including eBay and Amazon, so all sites are affected.and applications are now structurally similar.

Alter the color scheme. 

It is preferable to select it based on the niche. Green, for example, is appropriate for eco-goods and plant products.

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