The post IPL 2024: Sunrisers Hyderabad Onboards Centuary Mattress as Official Sleep Partner appeared first on The Sports News.

Sunrisers Hyderabad (SRH) onboards Centuary Mattress as the Official Sleep Partner for the 17th edition of the Indian Premier League (IPL 2024).

As part of the sponsorship agreement contract, the Centuary Mattress logo will be displayed on the leading leg of the player’s trousers.

K Shanmugam, CEO, Sunrisers Hyderabad stated, “We are excited to welcome Centuary Mattress as our official sponsor for 2024 season. This partnership signifies our shared values of excellence, performance, and dedication to providing the best experience for fans and players alike. We look forward to a successful collaboration that inspires mutual growth for both brands.”

Uttam Malani, executive director at Centuary Mattress, said, “We are delighted to embark on this exciting journey with Sunrisers Hyderabad. Since this is our first-ever association with such a prestigious sporting franchise, which is also a Hyderabad-based entity, it will not only strengthen our local connection but also elevate the spirit of cricket in our city. Cricket holds a special place in the hearts of millions of Indians and through this partnership, we look forward to engaging with fans in a meaningful way while promoting our commitment to quality sleep.”

SunRisers Hyderabad start their IPL 2024 campaign on March 23, 2024 against Kolkata Knight Riders at Eden Gardens in Kolkata.

The post IPL 2024: SunRisers Hyderabad onboards Centuary Mattress as Official Sleep Partner appeared first on The Sports News.