Virat Kohli’s Investments & Businesses
Virat Kohli is an epitome of Indian cricket since the 1st day he adorned the National team’s jersey. His magical batting performances have been a treat to watch for all the fans for several years now. The unimaginable feats and records achieved by Virat Kohli over the years hardly need any explanation. With his immense efforts on the pitch and the incredible heights that he has achieved, there’s hardly any other player that might be able to surpass him in all aspects of the game. The player has been an example to the upcoming generations due to the fantastic career that he’s built on his own in the last decade. The wonderful moments that he’s given to the Indian cricket on several occasions speak for themselves.
Also read → Virat Kohli gives a motivational speech to the Indian team ahead of the England test
It’s due to all such achievements, that Virat Kohli earns a hefty amount of salary for to his duties on the cricket field from:
- The BCCI
- IPL franchise Royal Challengers Bangalore
Virat Kohli’s Net Worth as of 2022 is a mammoth $ 115 million, which is equivalent to INR 892 crores.
Owing to such a huge amount of money that he earns, he has been able to avail trips to the most luxurious holiday destinations, houses, cars and a dozen other aspects that make up his high-profile lifestyle. Apart from the salaries earned from BCCI and the IPL, a major source of Virat’s income is also the Brand Deals and Endorsements that he’s a part of. Besides being an exceptionally good cricketer on the pitch, Virat Kohli is also known to have an extremely good mind in terms of business too. He is an active investor in various kinds of startups.
The 33-year-old owns an uncountable number of well-known brands all across the globe. Several companies ranging from those related to health, insurance, fashion and several more of this kind are a part of the list that’s owned by Kohli presently. It’s due to these factors that the cricketer is the richest of his kind in his country and is the only Indian to be counted amongst the highest earning athletes on the latest Forbes list where he ranks 61st.
Given below are a number of startup companies, and brands that are owned by Virat Kohli or in which he owns a stake.
List of Businesses owned by Virat Kohli
1. Wrogn
Apart from his impeccable batting qualities on the pitch, Virat Kohli is also well known for his stylish and unique fashion sense which distinguishes him from the rest.
It’s possibly due to this reason, that Virat Kohli owns a stake in Wrogn, which is a famous clothing brand in India. Wrogn is primarily a company that emphasises products like graphic T-shirts, shirts and lightweight denim jackets, which are accompanied by cuffed chinos and jeans. It was founded by Anjana Reddy, Universal Sportsbiz Pvt Ltd. Ahead of IPL 2019, the company also became a sponsor of the IPL franchise Royal Challengers Bangalore, which Kohli is a part of since the first season of the IPL in 2008.
2. Chisel Gyms
Virat Kohli’s determination and work ethic while he is preparing for a cricket match needs no explanation. The former Indian skipper is possibly the fittest player on the pitch even at the age of 33. At a time when others tend to be counting the finals days of their career, Virat Kohli is still up and running, ready to give his 100% on the field for his team. Owing to his incredible hard work and strict diet plans, work out and others, he is rated amongst the finest athletes on the planet.
In order to prove his love for the game and the importance of maintaining a fit body, Virat launched a chain of gyms and fitness centres in Bengaluru in the year 2015 named “Chisel”. The basic motive behind this was certainly to motivate the youths of this generation to take good care of their body by maintaining a fit, healthy and stable body so that they can stay away from diseases and live a life free of ailments. Virat invested a massive amount of around INR 100 Crores in this regard.
3. Rage coffee
Rage coffee provides its customers with delicious and healthy products. Launched in 2018, Rage Coffee has scaled up to new territories and claims an offline network of 35 distributors.
Virat invested an unknown amount of money in the company in March this year. He was also declared the brand ambassador of the company. With its association with the famous cricketer, the company expects to find a high boost in its brand so that it further leads to a greater demand for its products thereby resulting in even more investments from customers.
4. Nueva
Virat Kohli’s fanbase is no doubt MASSIVE! And it has kept on increasing with each passing day. The incredible amount of love and support showered upon him by his fans all across the globe proves how much significance he has in the cricket World.
In an attempt to get even closer to his fans, Virat Kohli launched an extremely luxurious place to dine back in New Delhi named “Nueva”. It’s been 5 years since Kohli opened ‘Nueva’. The dining place has achieved some fantastic feedback from the majority of its customers. The restaurant has some mind-blowing features. It consists of a wide range of food items which hail from several parts of the world like Japan, Italy and America. The place is a must-visit for die-hard Kohli fans.
5. FC Goa
Virat Kohli’s love for football has been clear right since the early days of his cricketing career. A short game of football has always been a part of his warm-up during the preparation for a cricket match every time.
It’s due to his affection for the sport that triggered Virat Kohli’s first investment in a team that was part of the Indian Super league. Virat Kohli was just 25 years old at the time when he became the co-owner of FC Goa back in the year 2015. The star cricketer, when he was at the peak of his game, decided to purchase a certain stake in the franchise to stay connected to football too. He paid a huge amount of INR 1 Crores to own a 25% stake in the ISL franchise.
6. UAE Royals
Apart from cricket and football, Kohli also developed a certain amount of fondness for tennis, a sport that features several legendary players like Roger Federer, Rafael Nadal, Andy Murray and many more.
In order to show his love for the sport, Virat Kohli (In the year 2015) accompanied 2 others in the co-ownership of the team – UAE Royals, a Tennis Team based in Dubai that participates in International Premier Tennis League (IPTL).
“I have always followed tennis with great interest and today I am glad to be part of a professional tennis league team,” Virat Kohli said during the unveiling of UAE royals in IPTL season 2015. He also said that he has been a huge fan of Roger Federer for a long time and the fact that he joined the Royals made him take an even firm decision in this regard.
7. Sport Convo
Sport Convo is a tech start-up social network dedicated to sports of various kinds. It’s a fantastic platform that provides sports lovers of all kinds from all corners of the world to meet and discuss their favourite sports and players involved. Virat Kohli invested in this London-based social media start-up back in the year 2014. Virat sees the platform as an exciting way to connect with the followers and a host of new ones.
“It provides me with a wonderful chance to share a slice of my life and connect with all my fans,” Virat said in reference to this platform.
Several other cricketers including Rohit Sharma, Ajinkya Rahane and many more have been endorsing this brand owing to the rapid increase in its popularity and fame.
8. Stepathlon Kids
Virat Kohli has always been an inspiration to the youth right since he began his cricketing career. The player has always been seen making efforts to raise awareness amongst youngsters regarding good values; asking them to develop proper mindset and good skills within themselves.
With a view to achieving some quality results in these regards, Virat launched a new venture called “Stepathlon Kids” in the year 2016. The basic motive of the Brand is to provide children (Age group of 8-12 years), with valuable information and awareness about several health related issues and how to deal with them. In other words, Stepathlon Kids aims to educate the kids regarding how to maintain a healthy and stable lifestyle in between the stress that everyone tends to have in this modern generation.
9. Bengaluru Yodhas (Pro Wrestling League)
Virat Kohli developed an interest in wrestling during the period of 2017-18 which led to him owning another Sports Franchise named Bengaluru Yodhas. It’s a team which competes in the pro wrestling league. The JSW Group-owned franchise in the Pro Wrestling League announced Virat Kohli as the co-owner of the team in December 2017.
Besides his liking for the sport, a major reason for Kohli’s being a part of this franchise ownership is perhaps related to the fact that he is no stranger to the city of Bangalore. He has already been playing for the Franchise in the Indian Premier League for several years till date. He mentioned during the inauguration of the 2017 season of the league that he was very keen to consider the idea of having a chance to own the franchise and thus grabbed hold of the opportunity without any sort of hesitation.
10. One8 x Puma
Virat Kohli in the year 2017 launched “One8” in collaboration with another brand – “Puma“, a company that produces top-quality products most of which are luxurious footwear, performance apparel etc.
The brand became one of the major projects of Virat Kohli which enabled him to show the world his sense of fashion and style. The company’s name has been given based on Virat Kohli’s iconic jersey Number 18. Virat’s several One8 collections are available across various stores across India.
11. One8 Commune
Another one of Virat’s business ventures is a Restaurant Chain named One8 commune. Virat Kohli’s restaurant chain is growing stronger by the day with the launch of two new outlets – one in Mall Road, Delhi, and another one in Golden Park, Kolkata. People from all parts of the country wish to have a glimpse of the wonderful restaurant every now and then. The restaurant presents a charming and sophisticated vibe. Virat’s autograph is displayed on the walls of the restaurant making it look all the more beautiful. The interior of the restaurant exudes sheer elegance and comfort which brings forth a lot of positive feedback from each of the visitors.
11. Blue Tribe
The company in February 2022 declared Virat Kohli along with his wife Anushka Sharma as their investors and brand ambassadors. Both Virat and Anushka invested a hefty but unknown amount in the company. The couple being huge animal lovers was a major reason for them investing in this purpose. The products of this company are essentially made with pea, soybean, lentils grains and other vegetarian ingredients making it all the more healthy.
The basic motive of the company is to bring in methods that can replace the previous meat consumption methods.
“The collaboration with Blue Tribe is a step to tell people how they can be more conscious and leave less impact on the planet by adhering to a diet which is more plant-based”, said Anushka in regard to their involvement with the company.
12. Digit
The Indian Insurance Firm – Digit insurance is supposedly going to launch its IPO (Initial Public Offering) soon as per several reports. Virat Kohli invested in this company back in February 2020. He became the brand ambassador of the firm shortly later.
The company has recently displayed its new advertisement short film wherein its brand ambassador, Virat Kohli is seen grooving to an all-new anthem which addresses how 3 crore Indians have placed their trust in Digit to ensure their health, motor, travel, and property among others.
The company’s motive behind declaring Virat Kohli as its investor and brand ambassador was to extend the firm’s popularity even more. There couldn’t have been a better way for the company to achieve its objectives other than using a catchy new anthem with everyone’s favourite Virat Kohli doing the necessary adverts.
13. Mobile Premier League
Mobile Premier League is a mobile eSports platform. Virat Kohli signed a deal with the company and became its brand ambassador in the period between 2018-19. The signing amount initially was 12 crores which later on rose even higher in 2020.
Apart from these, there are also a Number of Companies in which Virat Kohli is very closely involved as a Brand Ambassador. Here are a number of them:
- Too Yum
Virat Kohli signed a deal with a food brand named Too yum. It was in the year 2018 that Virat Kohli endorsed this food company.
The objective, in this case, was to prove the fact that chips aren’t always an unhealthy thing to eat and might be a great source of fibre, protein and others. Virat Kohli has been seen doing several adverts to promote this food brand right since signing the deal with the company.
- Wellman
Wellman is a company whose products provide its customers with enhanced physical supplementation. The products are rich in several ingredients meant to provide men with physical and mental stamina.
Virat Kohli as we all know is a fitness freak who signed a deal with the company in the year 2019. He also mentioned the benefits of using their products and how it’s useful for men to gain their desired fitness.
- Himalaya
Himalaya wellness company is a Bangalore based Pharmaceutical company. Much to everyone’s knowledge, Virat loves to show off his various choices in terms of style and fashion which lead him to join hands with Himalaya in 2019.
The company’s products are basically focused on providing men with a brighter look all day long. The brand has widened its presence to men’s face, hair & beard care solutions. Himalaya Men Natural Bright Face Cream is a unique blend of herbal actives specially designed for men’s skin. Virat Kohli has been seen doing several adverts to promote the company’s products. He’s also accompanied by his teammate Rishabh Pant in some of the advertisements above.
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