New Balance brought speed and innovation to runners and fitness enthusiasts through the New Balance Fuel Ground event recently.

Held at the Waterfront, Desa ParkCity in Kuala Lumpur, a wide collection of New Balance’s all new Fresh Foam and FuelCell shoe collection was on display from the Fresh Foam X Morev4 to the FuelCell SuperComp Elite v3 and Rebel v3.

The New Balance FuelCell shoes have been designed to give users the highest energy return underfoot experience and are engineered to run faster.

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Meanwhile, the New Balance Fresh Foam range is engineered to run further and provides the best cushioning performance.

Participants were able to put the shoes to the test and find their best fit through a 3km run, the Infinity Speed Challenge and the FuelCell Treadmill Challenge by going the furthest distance in 3 minutes.

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Moreover, they were able to test out the functionality and cushioning of the Fresh Foam X 1080v12 while building strength and mobility through a Strength 101 workshop conducted by MotionLab. The New Balance Run Club (NBRC) coaches were also present to carry out a shoe trial, in a bid to ensure Malaysians own the right running shoes based on the curves and soles of their feet.

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