FORMULA ONE has sensationally axed Grid Women – simply days after darts introduced they have been ditching walk-on models.
Probably the most glamorous sport on the earth has determined to finish many years of utilizing ladies to offer added color to their races.
The sight of a workforce of lovely ladies parading up and down the pit-lane and beginning Grid has lengthy been related to racing automobiles.
However when the brand new season begins in Australia in March they are going to be absent as the game's American house owners Liberty Media seems to be to maintain up with the rising clamour to not objectify ladies.
It comes at the top of week which has seen Kelly Brook hit out at the choice of darts to axe utilizing walk-on Women at PDC occasions.
Brook blasted darts bosses for caving in to snowflakes as she defended the suitable for ladies to work as models and walk-on women.
The Skilled Darts Company final week determined to finish the lengthy-established apply of ladies escorting male gamers to the stage.
Their choice was blasted by the women who’ve misplaced their jobs as Daniella Allfree and Charlotte Wooden claimed the was no safer occupation for a lady.
Formula One bosses declare they’ve been wanting at methods of bringing the game into line with others in phrases of equality, and Ross Brawn, F1 managing director of motorsports, stated in December that utilizing gird women was "underneath robust assessment".
However the news they’re dumping the Brolly Dollies has nonetheless come as a serious shock.
Sean Bratches, managing director of business operations at Formula One, claimed the transfer was extra consistent with the game's long run planning.
Bratches stated: "During the last yr we now have seemed at a quantity of areas which we felt wanted updating in order to be extra in tune with our imaginative and prescient for this nice sport.
"Whereas the follow of using grid women has been a staple of Formula 1 Grands Prix for many years, we really feel this tradition doesn’t resonate with our model values and clearly is at odds with modern-day societal norms.
"We don't consider the apply is acceptable or related to Formula 1 and its followers, previous and new, the world over."
The sight of grid women has been an extended custom in F1 though they have been dropped for "grid boys" at the 2015 Monaco GP – but that proved a one-off.
SIGN THE PETITION TO KEEP WALK-ON GIRLS IN DARTS
Nevertheless, Pink Bull boss Christian Horner, who’s married to former Spice Woman, Geri Halliwell, stated grid women added glamour to F1.
In November, he stated: "We've had grid boys and that's been criticised. In Austria we've had youngsters happening to the drivers' trailer and that has been criticised.
"You’re by no means going to get it proper and we stay in a contemporary society and we now have to be open to every little thing.
"Ladies play a key position and, borrowing a phrase from my spouse, woman energy could be very robust in F1.
"In our staff we’ve so much of ladies in senior positions and they’re doing an incredible job.
"Look at Claire Williams – new mum and mixing that with operating the Williams staff."
Liberty's choice to drop grid women comes after the World Endurance Championship additionally ditched the follow in 2015.