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Adidas Skateboarding Commemorates the Beastie Boys' Legacy in Hip-Hop with a New Sneaker


The album and Boys’ contributions to their genre was the focus of a panel discussion, moderated by their contemporary LL Cool J, at “ Beyond the Streets ,” the behemoth exhibition in Brooklyn showcasing the work of graffiti artists throughout the decades.


At the event, Horovitz recounted how Run-DMC was a huge influence; how they transformed angst into poetry; how they made street style covetable.


Even with the Beastie Boys’s history with the company—donning different styles on countless tours and giving them a solid shout-out on Paul’s Boutique ‘s “Shadrach”—they had never partnered with the footwear label.


To pay tribute to the group’s longtime fandom, Adidas has reintroduced its classic Americana style (the first time it is doing so for its skateboarding division) with a few tweaks.


Just look at past partnerships with athletes including Lionel Messi, Nakel Smith, and Mark Gonzales, and superstars such as Beyoncé and Alexander Wang.


The Adidas Skateboarding x Beastie Boys Americana sneaker retails for $85, and will be available at the “ Beyond the Streets ” gift store in Brooklyn, New York.




READ MORE (Surface Magazine)


  • The Beastie Boys x adidas Americana Is Inspired By SweatsuitsSneaker News
  • Adidas Mark 30th Anniversary Of 'Paul's Boutique' With Official Beastie Boys ShoeuDiscover Music
  • Beastie Boys Team With Adidas For Sneaker Celebrating 30th Anniversary Of "Paul's Boutique"KLUV (blog)
  • Beastie Boys launch first ever Adidas sneaker collaborationHollywood.com


This post first appeared on The 5th News, please read the originial post: here

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Adidas Skateboarding Commemorates the Beastie Boys' Legacy in Hip-Hop with a New Sneaker

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