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David v Goliath: Deezer seeks musical edge on Spotify

LONDON (Reuters) - From Brazilian gospel to Puerto Rican reggaeton and Dutch hip-hop, music streaming company Deezer is scouring the globe for gaps in the market where it can survive and thrive against Spotify and Apple.

As part of this strategy, launched this year and called Deezer Next, it is dispatching local teams of “editors” to identify talent in niche genres and create original content, Netflix-style.

Spotify is also loss-making but is nevertheless valued at $13 billion because of this market potential, as well as investor expectations that its fast-growing user base will allow it to negotiate increasingly lower royalty payments to labels.

The latter two, as diversified tech giants, have the advantage of being able to rack up losses on streaming while the market grows and recoup the money from bumper sales of products like phones and tablets.

Independent music analyst Bob Lefsetz believes Deezer benefited from a “first-mover advantage” in France, making it hard to replicate its success elsewhere since Spotify and Apple already lead the pack in most other markets.

READ MORE (Reuters)

  • A Quick Guide to Apple Music, Spotify, and More Top Music Streaming ServicesFortune
  • Spotify is killing support for its web player on Apple's browserBusiness Insider
  • Spotify looks set to launch in SATechCentral
  • Whoops, Spotify's Web Player No Longer Works on Apple's Safari BrowserGizmodo
  • Spotify web streaming no longer supports Apple's SafariSlashGear
  • Spotify no longer supports Apple's Safari web browserThe INQUIRER
  • Spotify launching in South Africa – SourceMyBroadband
  • Spotify Unavailable For Safari Browser After Update; Possible Plugin IssueMusic Times
  • Spotify Web Player No Longer Available In Apple's Safari BrowserInternational Business Times

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David v Goliath: Deezer seeks musical edge on Spotify


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