On August 28, In-N-Out Burger filed a trademark infringement lawsuit against competitor Smashburger, the Orange County Register reports.
But while the U.S. Central District Court of California moves forward with proceedings, both sides are taking the name game seriously.
Smashburger originally launched its Triple Double in July, in celebration of the chain’s 10-year anniversary.
Fiercely protective of its brand, which boasts a huge cult-like following, this is not the first time In-N-Out has taken legal action over trademark issues.
According to the Register, the 68-year-old chain has historically brought disputes with other restaurants to court for presenting decor, uniforms and logos similar to their own.
- In-N-Out sues Smashburger over 'triple double' burgerWLS-TV
- In-N-Out sues Smashburger over new 'Triple Double' burgerFOX31 Denver
- Double trouble: In-N-Out sues Smashburger over new sandwich that looks and ...Los Angeles Times
- Burger battle: In-N-Out suing Smashburger over 'Triple Double'SFGate
- In-N-Out sues Smashburger for trademark infringement over 'triple double' burgerFOX 11 Los Angeles
- In-N-Out Is Suing a Rival Fast Food Chain Over the Name of Its BurgerPEOPLE.com
- Double trouble: In-N-Out Burger sues Smashburger in trademark beefExpressNewsline
- Triple Double has Denver-based Smashburger in troubleColorado Springs Gazette
- Smashburger's New Triple Double Cheeseburger Irks California's Giant In-N-Out ...New Kerala