Hearthstone ’s new musical short won over players and Blizzard fans alike this week, but its starring characters aren’t going to be appearing in the game itself.

Although they won’t make it into the mobile and PC game, the animation’s original characters — like the adorable Ava, the mouse Sarge and an orc named Urk — will continue to appear in additional Animated shorts.

They’ll also be the leads in an upcoming series of Hearthstone comics, Thompson said.

And if Hearthstone ’s new animated shorts program helps broaden its player base, that’s a win-win for the developer.

“It really was meant to be a fun way to view our world, [even] be it for the first time,” said Thompson.