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Google Has Plans to Boost Subscriptions for News Publishers

Google will revamp an existing feature called “first click free,” which allows searchers to access content that would usually reside behind a paywall.

Richard Gingras, Google’s vice president for news, tells Bloomberg this will involve the company’s mobile payment services.

Google is reportedly looking at ways to help Publishers identify who is likely to subscribe, how much they’re willing to pay, and speed up the overall conversion process.

When publishers are making money they’ll produce more content, which will keep readers coming back, which will ensure Google keeps earning advertising dollars.

Gingras also declined to offer specifics about either component of Google’s upcoming plans, though it was suggested the plethora of knowledge the company has on its users will come into play.

READ MORE (Search Engine Journal)

  • Google Tests New First-Click-Free Program & Subscription Tool For News PublishersSearch Engine Roundtable
  • Google extends an olive branch to publishers with new subscription
  • Google AMP Reviewed: How Has It Changed SEO?Search Engine Journal
  • Google Wants to Help News Publishers Sell
  • Google tests tools that encourage you to pay for news (updated)Engadget
  • Google tests ways to encourage news subscriptionDeccan Chronicle
  • Google Testing Out Subscription Tools For PublishersGears Of Biz
  • Google is hoping to help news publishers with a few new
  • Report: Google works with publishers on driving subscriptionsMarketing Dive

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Google Has Plans to Boost Subscriptions for News Publishers


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