Google will revamp an existing feature called “first click free,” which allows searchers to access content that would usually reside behind a paywall.

Richard Gingras, Google’s vice president for news, tells Bloomberg this will involve the company’s mobile payment services.

Google is reportedly looking at ways to help Publishers identify who is likely to subscribe, how much they’re willing to pay, and speed up the overall conversion process.

When publishers are making money they’ll produce more content, which will keep readers coming back, which will ensure Google keeps earning advertising dollars.

Gingras also declined to offer specifics about either component of Google’s upcoming plans, though it was suggested the plethora of knowledge the company has on its users will come into play.