MINNEAPOLIS – In the age of online shopping, Target is trying new ways to connect with College students while also bringing stores closer to campuses as it opens new smaller-format locations.
In addition, Target is experimenting with a two-day pop-up shop right on the UNC campus, bringing items like dorm-room decor, lighting and storage units closer to students while also promoting the new nearby store.
After all, going to college is the first time many students begin buying more than clothing as they look to outfit their dorm room or first apartment.
It also gives college students Prime memberships for half off the normal price after an initial six-month, free trial period.
The latter is situated right next to a pedestrian bridge that about 10,000 students cross every day and features four self-checkout kiosks for quick in-and-out shopping trips and a seating area near Starbucks with charging stations.
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