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Target steps up its game to court the college crowd

MINNEAPOLIS – In the age of online shopping, Target is trying new ways to connect with College students while also bringing stores closer to campuses as it opens new smaller-format locations.

In addition, Target is experimenting with a two-day pop-up shop right on the UNC campus, bringing items like dorm-room decor, lighting and storage units closer to students while also promoting the new nearby store.

After all, going to college is the first time many students begin buying more than clothing as they look to outfit their dorm room or first apartment.

It also gives college students Prime memberships for half off the normal price after an initial six-month, free trial period.

The latter is situated right next to a pedestrian bridge that about 10,000 students cross every day and features four self-checkout kiosks for quick in-and-out shopping trips and a seating area near Starbucks with charging stations.

READ MORE (The Spokesman-Review)

  • Target sales, profit boosted by online traffic; raises outlookReuters
  • Target says turnaround efforts are bringing shoppers backBelleville News-Democrat
  • Target Proud of ProgressU.S. News & World Report
  • Target Second-Quarter Profit, Sales Beat View as Customer Traffic RisesU.S. News & World Report
  • Target boosts forecast in sign it's weathering retail
  • Target Brings Some Sunshine as the Retail Apocalypse Rips Through
  • Target pulls out of yearlong sales slump with higher store traffic, online ...Minneapolis Star Tribune
  • Target Corporation (NYSE:TGT) Position Raised by RDL Financial IncAppsforPCdaily
  • Target sees sales growth as it plans store refreshMarketWatch

This post first appeared on The 5th News, please read the originial post: here

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Target steps up its game to court the college crowd


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