Some Marlins fans are at home watching television, but the team does not benefit as much as it could because its local cable deal with Fox Sports is among the least lucrative in baseball.
Jeter could try to renegotiate the deal, or, if he can persuade the N.B.A.’s Miami Heat or the N.H.L.’s Florida Panthers to join him, he could start a regional sports network that could potentially bring in hundreds of millions of dollars.
Other teams, including the Mets, have persuaded Fortune 500 companies to pay hundreds of millions of dollars for the right to place their names on stadiums or arenas.
Jeter, who is widely admired around baseball, may be able to persuade skeptical free agents to sign with the Marlins and even take a small discount below their market values if they believe the team is destined for success.
While all team executives are under pressure to put a winner on the field, Jeter would enjoy at least a short honeymoon, if only because many fans will be happy that Loria, one of the most unpopular owners in baseball, has departed.
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