Gwyneth Paltrow has turned her health and wellness brand Goop into a multi-million dollar enterprise but it looks to have been done at a cost to unsuspecting customers.

According to the Goop website, the stickers that sell at $60 for a pack of 10, are made of 'conductive carbon material, the same stuff used to line Nasa's spacesuits'.

"Human bodies operate at an ideal energetic frequency, but everyday stresses and anxiety can throw off our internal balance, depleting our energy reserves and weakening our immune systems," the product description read.

"Body Vibes stickers (made with the same conductive carbon material Nasa uses to line space suits so they can monitor an astronaut's vitals during wear) come pre-programmed to an ideal frequency, allowing them to target imbalances."

It seems now, that the claims made by Goop are absolute poop, as stated by a Mark Shelhamer, former chief scientist at NASA's human research division.