Coca-Cola is investing $1.1 billion in a five-year partnership with Microsoft to leverage artificial intelligence (AI) for gaining a competitive edge over rivals. The beverage giant aims to enhance workplace operations, manage costs, and boost productivity through this collaboration. As part of the Deal, Coca-Cola will migrate all its applications to Microsoft's cloud-based platform, Azure. The company is also exploring the use of AI-driven digital assistants on Azure to improve customer interactions and streamline operations.