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HMD Global and Heineken launch 'Boring Phone' to evoke nostalgia

HMD Global And Heineken Launch 'Boring Phone' To Evoke Nostalgia

HMD Global, the Finnish company behind Nokia-branded phones, has partnered with Heineken and creative agency Bodega, to launch a unique branding initiative called the 'Boring Phone.' This project is a follow-up to HMD's previous collaboration with Mattel on a Barbie-themed flip phone. The Boring Phone, a clear flip phone without apps, aims to evoke nostalgia and encourage social interaction over beer.



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HMD Global and Heineken launch 'Boring Phone' to evoke nostalgia

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