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Mahindra reveals fresh branding and audio identity for EVs

Mahindra Reveals Fresh Branding And Audio Identity For EVs

Mahindra has unveiled a new brand Identity for its upcoming EV lineup, which will be based on the INGLO modular platform. The revamped logo represents "infinite possibilities" and pays tribute to the automaker's rich racing heritage. Mahindra Electric Automobiles Limited (MEAL) introduced the fresh identity with the Thar.e concept, and it will also be featured on the forthcoming XUV.e8, slated for launch in 2024.



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