The Indian Premier League (IPL) is arguably the most well-known T20 league in the world. The league draws millions of viewers from around the world, and cricket fans eagerly await it each year.
Indian Premier League generates a big amount of revenue for BCCI and its media partners. Viacom18 won the media rights to broadcast all IPL 2023 matches live on its digital platform.
In recent years, the IPL has broken all media viewership records. The IPL 2023 will be streamed for free on digital sites across India, with Viacom18 studios hoping to reach a larger audience than ever before.
Viacom 18 has decided to follow Jio Cinema’s initiative in making the upcoming Indian Premier League (IPL) completely free and easily accessible to viewers from all over the world.
For the first time on its JioCinema platform, Viacom18 will stream IPL free for the audience
According to Viacom 18, sports streaming on television is in the midst of an existential crisis. With the IPL 2023 starting in less than two months, Disney Star and Viacom18 are competing to sell ad inventory.
The digital market’s growth is expected to grow, and sports is one genre in which television remains relevant for appointment and family viewing. Moreover, Viacom anticipates that technology will quickly change this.
Furthermore, Viacom promises to improve the digital viewing experience with multi-cam, 4K, 12 language feed, and other customizations, collaborating with ‘the best in the world tech partners.
They paid 951 crores for the newly owned rights to the upcoming Women’s Premier League (WPL). The introduction of the league resulted in the cricketers becoming celebrities almost overnight.
Viacom18 CEO wants IPL 2023 to reach Larger audience
The Indian Premier League is going to start in around two months time. Ahead of it’s starting, Viacom18 Sports announced its goal of becoming India’s largest audience aggregator.
Anil Jayaraj, CEO of Viacom18 Sports, stated at a media round table that the company intends to remove all obstacles to consumption, including affordability and language.
IPL 2022 season saw a drop in TV viewership, primarily due to migration to OTT and viewer fatigue as more matches were added. The same was the case with FIFA World Cup 2022.
Jayaraj expects that IPL 2023 advertising revenues on digital will surpass those on television this year. JioCinema will stream the league in 12 different languages, with free accessibility to the viewers.
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