Political correctness is the enemy of free choice; Language meant to deaden emotional reaction also dampens the distinction between choices.



I just read Bring on the Mud, by Christopher Hitchens describing the 2004 Kerry - Bush election times.  Hitchens reminds us of the value of political antagonism in more than entertainment value is to make the choices of alternatives - even between no choice alternatives - as clearer through distinction. 

So while we may recoil at the hysterical language and insults, bringing out the real intent from hidden language is the goal as well.