How to Sell Your Gospel Songs in Nigeria

Since, there has been an argument if Gospel Music should be free or paid for because the essence or the foundation of the Gospel (Good news) in Christianity, is built on the gift of salvation, we can not take away the fact that propagating the Gospel itself or packaging it in an item like books (in the case of The Holy Bible), recordings (CDs, Tapes, Mp3s, etc.), Physical events like Crusades, Outreaches, requires “money” to cover the expenses these activities needs.

Gospel Music requires money to metamorphose from the ‘inspirations’ phase to the final level of it being recorded and ready to be released and as such, anyone who is desiring to become a Gospel musician must have it in their head that, the journey shall need funding. It is safe to note that Gospel Music too, can be an art of charity for someone who is financially able to afford all that will be needed but for those who want to make a living from this (which is not bad), you need to come to the Industry with your business plans.

Just like every other business, the Gospel Music Business follows the business principles of “investing and harvesting”. If you do not invest your best efforts in whatever career you find yourself in, the outcome will always be poor. It is safe to note that the investments here are not necessarily about the financial investment but the quality and the level of creativity invested in the project will determine the result.

How Do I Sell My Music in Nigeria?

Nigeria is a unique place and understanding the psychology of its people will inform you on how to sell to them. In the article, I will be discussing How to Sell Your Gospel Songs in Nigeria.

1. Understand What Works in Nigeria

Every country has what works for them and Nigeria, as an African country, culturally, there are African music styles that appeal to the larger audience here and making music that has elements of that African music will be a big plus. It is unwise to stay in Nigeria and create music whose primary audience is not Nigerians. For example, Tim Godfrey used to make his music with more Western elements but recently, he is focusing on music that is African-oriented and the difference is clear.

2. Understand Who the Money Bags are and What They Enjoy

This is a very important point to note, the essence of recording music is not only to bless life but for it to bless you too and as a musician, you must understand that you make money according to the ‘quality’ and the ‘quantity’ of your audience. In this case, quality is who you are looking out for because they pay better. Get to know them and what they enjoy and make music that appeals to them. Nathaniel Bassey, Chioma Jesus, Mercy Chinwo, etc, understands this that’s why they always keep the African way.

3. Who Can Be Your Foot-soldiers

Foot soldiers are those that will spread your work even without you paying them and in the music business, you can, fortunately, reach the top through their push (you still need money to be firm there at the top), getting to know what they like and creating music that resonates with them can aid your business. Note, they may not have the money unlike the money bags, but they’ll talk about you.

4. Get a Good Production

You need to have a good product because it is what makes your song appealing. Take note, I didn’t say “expensive production” but good production. There is a difference between these two. That a production cost of a track is huge doesn’t mean it will sell. Have a producer that understands the Nigerian market and what sound to create

5. Consistent Promotion

This is always the hardest part for a beginner (Promotion) here, you’re trying to let people know you and since your craft is yet to get to their heart, it might be difficult but when you get it right, you’ll be amazed by the outcome. Promotion is key in business and there is the Online, On air, and Offline Promotions. It is really expensive too however, you can start with where and what you have till your breakthrough comes. Remember, it will be demanding.

5. Invitations

When you finally being invited, you can go with copies of your music to sell there or direct them to platforms they can listen to the songs too; while you are paid.

6. Online Streaming

In this Tech age, Musicians are making money from the different stream platforms and as an artist, this can inform you on where to challenge your promotions, or what platforms to refer your listeners to. Get to learn about how this works and make your money too.

7. CD Plate

Of the 200million Nigerians, it is reported that only a little bit above half of the population are active internet users which means that, the remaining half are still patronizing the CDs and tapes, you can still sell your music here too.

Selling your Gospel songs in Nigeria is an easy feat to achieve and applying the above-stated formats, with active attention to the quality of your song and Promotion will give you the desired results.

Selling your Gospel songs in Nigeria is an easy feat to achieve and applying the above-stated formats, with active attention to the quality of your song and Promotion will give you the desired results.

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