The university where I work uses a "learning management system" for online classes. It recently rolled out a new feature where anyone in a class can add their Preferred Pronouns. Like every other new feature, there was no announcement. It appeared one day with no explanation.
To be clear, nobody has to add their Pronouns. They aren't even asked to do so but have the option of doing so. It wouldn't surprise me if this new feature ended up being controversial anyway. Why? The options include "he/him," "she/her," and "they/them." Those who prefer the newer "words" will object that they are missing. I predict the list of options will grow over time. Second, some may claim that anyone who does not add their preferred pronouns is a bigot. I hope this seems far-fetched, but I have seen this claim circulating on Twitter for some time. If it gains traction, people may feel pressured to comply. Third, some conservatives will be outraged because...well...I'm not sure, but it seems like a good bet.