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Writing Off-Topic Posts to Expand the Audience of Your Atheist Blog

Photo by Thomas Leuthard [CC BY 2.0]

One of the many humbling things I've realized while Writing Atheist Revolution is that I have little ability to predict which posts will appeal to readers. This seems like it should be simple, but I've never been any good at it. I can write a post and think it is bound to take off, only to see it flop. And I can write what I regard as a throw-away post that does take off. Both have happened so many times that given up guessing which posts will generate traffic.

There is an upside to this, though. Many of the posts that generate far more traffic than I expect them to are off-topic. And while I cannot be sure, I suspect that the traffic they draw includes some who would not have visited this blog otherwise. That is, these aren't people who are coming here because they are looking for Atheist-oriented content. They came here because they are looking for content related to whatever subject the post addressed.



This post first appeared on Atheist Revolution, please read the originial post: here

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Writing Off-Topic Posts to Expand the Audience of Your Atheist Blog

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