“Can you make a ring from my kidney stone?”
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WE ASKED HUNDREDS of jewelers who responded to INSTORE’s 2021 Big Survey, “What’s the oddest question a customer has ever asked?” Responses from the front lines of jewelry retail were even quirkier than might be expected.
The most common odd questions jewelers get involve making small diamonds into one big diamond or making one big diamond into enough smaller diamonds to outfit the whole family. i.e. “Can I melt this diamond and make a bunch of smaller ones?”
Here are some other examples:
Custom jewelry brainstorms:
Special requests for the repair department:
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Eileen McClelland is the Managing Editor of INSTORE. She believes that every jewelry store has the power of cool within them.
MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.
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The post Jewelers Reveal the Strangest Questions They’ve Been Asked by Customers – INSTORE MAG first appeared on Magikal Journeys Jewelry Handmade.
