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Maison Boucheron hosts first jewelry exhibition in Kingdom – Arab News

https://arab.news/pzp82
RIYADH: French high jewelry label Maison Boucheron hosted a jewelry exhibition at Lakum Artspace in Riyadh, paying tribute to the rich values and heritage of the Kingdom. The stylish exhibition, titled La Maison Riyadh, ran from Oct. 5-7.
Hélène Poulit-Duquesne, CEO of Maison Boucheron, said: “Middle East is a crucial region for Boucheron business-wise. While it is one of the regions in which we have been operating for the longest time — we are actually one of the oldest jewelers established there — it still represents a huge potential and remains a very important part of our customer portfolio. We operate right at the very top of the market, selling to highly educated and savvy collectors who are buying investments, as well as dreams. We are also very proud of our local clientele because they are those who most likely have the best understanding of the Maison, its values and its personality. That is why Boucheron chose the Kingdom of Saudi Arabia to host its first edition of La Maison event in GCC.” 
On the occasion of Boucheron’s first event in Saudi Arabia, guests were invited to a “timeless encounter” with the world of jewelry. Style, innovation, heritage and French art de vivre — the main facets of Boucheron’s DNA — were on show throughout this phygital journey. Featuring digital animations, augmented reality try-on sessions and other surprises, the exhibition provided an immersive and interactive experience into the world of the maison.
Before the visit, guests were invited to access a minisite on their phones and to answer a few questions regarding their tastes and personality, in order to create their personal Boucheron style recommendation. At the end of the questionnaire, they received a personal QR code to scan during the physical experience. This unique QR code allowed visitors to enjoy a personalized journey and discover their own Boucheron style.
Visitors were able to discover Boucheron’s fall-winter novelties in a cozy styling room. This warm atmosphere illustrated the maison’s philosophy — Boucheron does not impose but proposes — and encourages everyone to invent their own style. Moreover, guests also discovered iconic jewelry collections such as Quatre, Serpent Bohème and Jack de Boucheron.
The Maison Boucheron archives are acknowledged to be among the most stunning of Place Vendôme in Paris. Visitors discovered this heritage enclaved at the heart of a red lacquered library. This scenography paid tribute to the “Salon Chinois,” a secret cabinet inspired by Chinese style that was commissioned by Frédéric Boucheron, founder of the maison, at the beginning of the 20th century and that still exists at 26, Place Vendôme.
In addition, visitors discovered a collection of heritage pieces from the Art Deco period, such as a diamond and black enamel arm bracelet from 1920 and a diamond and platinum wristwatch from 1929. 
Maison Boucheron is engaged in a constant quest for new technical, artistic and aesthetic processes and, over the last 163 years, has been designing new forms of jewelry, by creating daring ways of wearing it and by introducing unusual materials, all of which have made an enduring impact on the history of French jewelry.
In the innovation room, guests discovered how Maison Boucheron combines cutting-edge scientific techniques with the ancestral expertise of its workshops to create the Carte Blanche High Jewelry collection. 
RIYADH: How much would you be ready to give up to gain an entire life-time of emotional wellness ahead of you? though it doesn’t cost that much to gain the benefits, more and more people are willing to take or find the time to invest in their minds.
We are living in the age of easily-available distractions, and the prolonged nature of the pandemic has made us even more addicted to technology. Even if it has eased hardships of repeated lockdowns; we picked up some unproductive tech habits, and our phone became a magnet pulling us to check for missed work emails or breaking news, or even social media updates. The pandemic has increased our dependence on technology but as with food intake, a planned consumption can help. According to research, an average individual spends more than five hours a day on a device. Someone working or learning from home, much more. 
Though hard to visibly identify or quantify with medical readings, Mental health affects a person’s overall wellbeing and stability. And as technology companies are increasingly criticized for their role, whether real or perceived, in damaging our mental health, there’s pressure to find solutions.
To that end, Apple already has a comprehensive line-up that promotes good health, including Apple Watch, Apple Fitness+, and the Health app, but it would seem the tech giant is placing even more importance on wellness and in particular, mental health with new features. Some of you might already be familiar to some of the existing “wellness” features like Screen Time, an iPhone app that keeps tabs on the amount of time a user spends on their device, and Breathe, an Apple Watch app that guides users through a brief deep breathing exercise.
We are highlighting here for you interested new Health and wellness features pertaining to iPhone and Apple Watch that will help you keep your sanity!
iOS 15
The latest operating system from Apple brings “new ways to stay connected, and powerful features that help users focus, explore, and do more with on-device intelligence”. This bring major updates to FaceTime, a new ‘Focus’ feature to reduce distraction, and more ways to explore the world using Maps, Weather and Wallet.

Focus
“Focus is a new feature that filters notifications and apps based on what a user wants to focus on. Customers can set their device to help them be in the moment by creating a customised Focus or selecting a suggested Focus, which uses on-device intelligence to suggest which people and apps are allowed to notify them,” Apple says.
Apple also revealed a new notifications experience that allows you to filter notifications according to how important they are for each individual user. Of the new features, Apple says: “To help reduce distraction, a new notification summary collects non–time-critical notifications for delivery at a more opportune time, such as in the morning and evening. Using on-device intelligence, notifications are arranged by priority, with the most relevant notifications rising to the top, and based on a user’s interactions with apps. Urgent messages will be delivered immediately, so important communications will not end up in the summary, and it’s easy to temporarily mute any app or messaging thread for the next hour or for the day.”

Health for the Whole Family
The health app already allows you to set up emergency contacts, and note important information like your blood type, allergies, heart health and sleep. Now, you’ll be able to share this data with your family with a “new sharing tab that lets users share their health data with family members, caregivers or a care team”. That should bring you a certain peace of mind
watchOS
Apple Watch users will be excited to hear of updates that offer “greater access with Wallet, more capabilities with the Home app, new workout types and an updated Breathe app”.

New Workouts
Apple Fitness+ is an incredible personal trainer on your wrist, but two new workout types are set to make it even better for both your body and mind. Tai Chi and Pilates are much-loved practices for balance, breathwork and mood-boosting. Apple says: “These new workout types are supported by powerful, validated, custom-built heart rate and motion algorithms to provide users with accurate metrics.”
Breathe and Reflect
Apple Watch users will be familiar with the Breathe app, but in the future, this is set to become a whole new mindfulness offering. “Now more than ever, people are recognising the importance of finding small moments in their day to be more mindful. In watchOS 8, the Breathe app becomes the Mindfulness app, featuring an enhanced Breathe experience, plus a new session type, Reflect.”Like Breathe, Reflect lasts one minute but instead of merely pausing to inhale and exhale, the app will pose a mindful and thought-provoking question designed to remove you from the distractions around you and help you feel centred and refreshed, for example: “Reflect on one thing you’re grateful for and think about why you appreciate it so much”.

Sleeping Respiratory Rate
You can already track your sleep and heart rate, but the new software will help users reach sleep goals further by tracking sleeping respiratory rate, which is the number of breaths per minute.
Lamborghini Club Saudi Arabia participated in the Supercars Tribe driving adventure that took place in the southwest of Saudi Arabia from Sept. 9-15.
The club journeyed through some of the most scenic locations in the country, including Taif, Al-Baha, Al-Ain, Al-Namas, Tanumah, Soudah, and Abha.
The sight and sound of Lamborghini’s exquisite performance attracted the residents of these scenic cities.
Fifteen members of Lamborghini Club Saudi Arabia participated in this year’s drive showcasing the exhilarating performance of Lamborghini cars on various roads. The members had the chance to challenge their vehicles in difficult conditions of rainy and foggy weather and ascend to the highest city in the Kingdom at an altitude of more than 3,000 meters.
The Lamborghini Club members expressed their pride and joy to have completed this tour and achieved their goals while discovering the gems and beauty the country has to offer.
This adventure is the second of its kind for Lamborghini Club Saudi Arabia, as the club participated in a similar tour last year.
The club has been active over the years and was officially recognized in 2020. Apart from social responsibility initiatives, it hosts social gatherings and exciting ride tours exploring the Kingdom’s scenic destinations.
Ishraq Hospitality, a division of the Mohammad and Obaid Al-Mulla Group, announced the launch of its newest upscale hotel in the new part of Dubai located next to the Expo Dubai 2020 site.
Holiday Inn Dubai Al-Maktoum Airport comes in line with the company’s expansion plans in the region and is adjacent to another successful property owned by the company — Staybridge Suites Dubai Al-Maktoum Airport — which comprises a total of 606 rooms.
The hotel also enjoys a strategic location as it is in proximity to Expo Dubai 2020, next to Al-Maktoum International Airport and top attractions such as Dubai Park and Resorts.
Touted to become a leading business destination, Holiday Inn Dubai Al-Maktoum Airport offers a 300-pax pillarless ballroom, boardroom with daylight, meeting rooms, business center and a co-working environment.
It also caters to the needs of families and leisure guests as it provides a perfect destination to escape the city hustle for a staycation with more than 600 rooms and apartments. Kids under 12 years can eat and stay for free. The hotel has a large 24/7 gym, spa, hair salon, yoga studio, pool lounge, and the South Central lounge, kitchen and terrace.
Chady Kanaan, general manager of Holiday Inn Dubai Al-Maktoum Airport and Staybridge Suites Dubai Al-Maktoum Airport, added: “Now that we have our two hotels open and running, we are looking forward to receiving our esteemed guests in our new properties right in the heart of this new business hub. And with the offerings we have, we are confident that we will be the hotels of choice for family and business travelers alike.”
Alexander Suski, acting CEO of Ishraq Hospitality, said: “Given our success and legacy in Dubai and the rest of the UAE and GCC, it was only natural for us to expand our presence in the region and especially in the Dubai South area as it comes in line with the futuristic visions of Dubai for Expo Dubai 2020 as well as Al-Maktoum airport for the longer term.”
When it comes to dining and entertainment, the hotel offers international cuisine selection, and a signature lounge and terrace concept that welcomes all neighbors at the South Central.
GoDaddy Inc., the company that empowers everyday entrepreneurs around the world, has announced the completion of its “Start and Grow Online with GoDaddy” training program, with more than 500 entrepreneurs and small business owners trained on how to establish their businesses online. Fifty-five percent of the students were Egyptian and a further 12 percent were based in the UAE and Saudi Arabia.
The intensive training program was implemented as a joint effort with Startups Without Borders, an entrepreneurship support and resource hub focused on supporting entrepreneurs in the region. The training aimed to take entrepreneurs, as well as aspiring entrepreneurs from disadvantaged communities, through a journey to start, improve and expand their business in a digital environment.
Valentina Primo, founder and CEO of Startups Without Borders, said: “We are thrilled to announce the results of the program, which has given entrepreneurs across the Middle East the tools to build their websites and strengthen their online presence. Startups Without Borders is on a mission to build a transnational ecosystem where entrepreneurs can thrive, no matter where they come from. This partnership with GoDaddy has given an outstanding opportunity to hundreds of entrepreneurs to be a part of that ecosystem.”
The course taught entrepreneurs how to take their business online. It consisted of an intensive four-hour educational workshop to help small businesses create and manage their digital footprint. Participants learned how to use GoDaddy’s integrated suite of online tools to choose and register a domain name, build a website, create search-friendly content to attract customers and sell their products and services online in today’s changing new world.
Selina Bieber, general manager, Middle East and Africa, GoDaddy, said: “We are glad to see that the ‘Start and Grow Online with GoDaddy’ course resulted in more than 500 participants being able to attend and benefit from the in-depth experience of GoDaddy trainers and mentors. Working together with Startups Without Borders, gave us the opportunity to empower the youth more easily in the region to be bold and have a digital impact on the world. Entrepreneurs and small business owners can rely on GoDaddy’s expert knowledge and guidance to help them achieve that goal.”
The course content, designed by GoDaddy and available in both English and Arabic, included topics such as defining online presence, wonders of the digital world, choosing a domain name, the importance of having a professional email address and hands-on planning, and building and securing a website. Participants stated they gained knowledge and experience and many expressed interest in attending future courses with advanced topics.
The Saudi Automobile and Motorcycle Federation has announced that Saudi Telecom Company will be the title partner of the first ever Formula 1 Saudi Arabian Grand Prix, which will take place on the brand-new Jeddah Corniche Circuit on the weekend of Dec. 3-5. The agreement was signed by Prince Khalid bin Sultan Al-Abdullah Al-Faisal, chairman of the SAMF; Prince Mohammad bin Khalid Alabdullah Alfaisal, chairman of stc board of directors; and stc Group CEO Olayan M. Alwetaid.
In addition to its inclusion on the event title, the terms of the agreement will see the stc logo be heavily displayed throughout the race weekend. The stc brand is set to feature prominently on all global broadcasts as well as on the winners’ trophies and across the Jeddah Corniche Circuit — the newest, longest and fastest street circuit in the world — during the penultimate round of the 2021 FIA Formula One World Championship.
In turn, stc will support a variety of inspiring initiatives and events hosted across the Kingdom, as part of Vision 2030’s aim to inspire the nation to engage in increased sporting activities and to promote a healthier lifestyle for all.
SAMF chairman Prince Khalid said: “We are delighted to announce our partnership with the Saudi Telecom Company, a collaboration that will have a hugely significant and positive impact for both parties. Formula 1 has a global fanbase of more than 500 million fans with a cumulative television audience of 1.9 billion viewers, which represents an incredible opportunity for both parties to showcase the best of Saudi innovation and technology to the world.
“Indeed, the values of stc are perfectly aligned with those of the Formula 1 Saudi Arabian Grand Prix — progressive, pioneering and dedicated to making the future a better place for the people of Saudi Arabia, in line with the Kingdom’s Vision 2030 goals.”
stc chairman Prince Mohammad said: “An event of this stature in Jeddah affirms the great possibilities we can achieve as a Kingdom and represents great confidence of global organizations in our capability to stage world-class events. The participation of stc in the event is a testimony that as a digital enabler in the Kingdom, we have a significant role to play in contributing to the success of global events and enhancing the Kingdom’s image in the global markets.”
CEO of stc Group Alwateed said: “Formula 1 is of great interest to all segments of Saudi society, and is followed by millions from around the world. This is why we were keen to participate in this global event, which is important to the Kingdom of Saudi Arabia, and which will be supported by stc by providing the latest ICT solutions to enable everyone to enjoy an advanced digital and technological experience.”
Ben Pincus, director of commercial partnerships at Formula 1, said: “With just over two months to go until the first ever Saudi Arabian Grand Prix, excitement in the region is really starting to build and we cannot wait to race in Jeddah for the first time. We’re very happy to welcome stc to be a part of this historic event, and as one of the leading brands in the region, it is a natural fit to help enhance the experience for F1 fans in Saudi.”

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The post Maison Boucheron hosts first jewelry exhibition in Kingdom – Arab News first appeared on Magikal Journeys Jewelry Handmade.



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