In the animal kingdom, it’s the aggressive Alpha male of the pack that entices females in heat for procreation purposes. In other words, the rest of the males just don’t get any. Among humans, however, things have become a little more complex since the Neanderthal era, despite romantic fiction convincing readers that Alpha heroes reflect women’s ideals. In recent mass-market fiction, even Alpha heroes are required to develop modern-day Beta characteristics, like heightened sensitivity and emotions, thanks to the influence of the female heroine in the novel who ‘tames’ her man. But it isn’t always the case in the real

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