Having more and more audience is a prerequisite when you are into eCommerce. Unless and until, you don’t have a customer base and reach out to more people, your Business will not get a head start. To create your own eCommerce website is easy, but attracting customers is equally difficult. Sometimes, techniques like marketing and advertising also do not yield results to earn that first customer. So, here we bring you a list of tips that will help you gain that first customer.
Close Friends And Family
Your close acquaintances or family members can definitely become your first customer. Getting new people as your first customer can be difficult owing to your experience in the market. You are new in the industry and so make sure that you connect with all those people who are closely associated with you. Then furthermore you can ask them to connect with their friends and family, which will indeed increase your contact circle.
This is immensely important while grabbing customers. When you know that a particular person can become your first customer then it is very important that you carry out a constant follow-up with him. Don’t irritate him, bombard him, but don’t let him forget you as well! Also, if you see a business opportunity in this particular person then maintain a follow-up via email, phones, etc. Churn out ideas that will impress him and then eventually give you an opportunity to speak out about your venture.
While speaking to your potential customers, they might have an array of questions. Answer them well so that all their confusion is cleared. They might also want to know the history of your business, your experience and your customer base. However, answer all these questions confidently. Reap a feeling of positivity amongst their minds which will also turn fruitful for your business.
Share Your Expertise
You will be bombarded with queries and handling them with finesse should be your expertise. Moreover, share your knowledge of business just like any expert would do! Not just this, but share your expertise via blogs, Social Media so that every person can get a piece of your knowledge. Send emails to your prospects from time-to-time but remember that you have to share reliable information. And for that, it is important that you are well-equipped with abundant information.
This is the best medium if you want to gain customers. Find credible business ventures who will be able to partner with you. Through them, you will definitely get a contact base and also earn your first customer. You can also opt – host-beneficiary, wherein you can ally with venture who are not competitive with your business. In host-beneficiary, the host is already well-established and thus helps in shaping that ‘first customer’.
These are a few tips that we have mentioned above. However, put together all your communication skills if you really want to earn that first customer. Try and make use of every social media platform to get that customer who will add life in your start-up!
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