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Small Basic – Exploring New Logos – Part 1

In the Small Basic team, we have a great designer, Ram, who is helping us explore new logos.

Please keep in mind that these logos are currently being used for internal Microsoft projects. We aren’t finished yet.

That said/written, we welcome your feedback! Please leave a comment below!

Here is our current logo:

Our Small Basic Community Council member, Liam had a fantastic futuristic version that modernizes the ideogram/symbol:

Small Basic carries on the Logo turtle graphics tradition, and so we wanted to combine that into our new logo. Our first version of that centered on four colors, to map into the Microsoft windows ideogram:

The next version focused on the blue and green (since red and yellow was in the text and line on the right):

The next experiment was to see how it looked with the original building-block pastel colors:

That was a little bright and cheerful. =^)

Next we looked at some mixes of the Microsoft colors again. Here the emphasis is on red and yellow:

And here the emphasis is on red and green:

And this one focuses on green and blue:

And this one focuses on yellow and blue:

And next it was up for something a bit different. This one pushes more back to the Microsoft logo’s ideogram/symbol:

That one looks a little bit target like, and we wanted the turtle aspect. Here is a version of that, with the “SB” in white:

And here it is with the “SB” in black:

And that leads us to where we’re currently at! Next we’ll play with the text part on the right some more.  Regardless, we’re getting some great use out of it at Microsoft! Special thanks go out to Ram.

Please leave a comment with your thoughts!

Small and Basically yours,

– Ninja Ed

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Small Basic – Exploring New Logos – Part 1

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