Adobe managing director for south Asia Umang Bedi is the new managing director for India at Facebook.

Bedi takes over for Kirthiga Reddy, who announced in February that she was returning to the U.S. Reddy is joining the social network’s global accounts team at its headquarters in Menlo Park, Calif.

The Times of India reported that while at Adobe, Bedi’s responsibilities included growing the company’s business in India, which became a key market in the region under his watch.

Bedi will be responsible for building and maintaining Facebook’s relationships with top brands and agencies in India, The Times of India reported, and he will officially assume his new role in July, while Reddy will take her new post in August.

He will report to Facebook vice president, Asia-Pacific Dan Neary, who told The Times of India:

India is known for its great talent pool, and we are really pleased to have Umang, a proven business executive, to lead our business in India. I also want to wish Kirthiga the very best in her new global role. Kirthiga has played a huge and key role in building our India business from scratch, and I know she will continue to deliver the same impact in the U.S.

Facebook is where people and businesses connect on mobile, and with close to 150 million monthly active people in India, we see significant opportunities to help Indian businesses–large and small–deliver against their business objectives in the mobile world.

And Bedi said in a Facebook post (embedded below):

Really excited and energized that I’ll be joining Facebook, where I will get the chance to work with some of the best talent across the industry!

India at the moment is positioned at the cusp of exponential digital growth, and I firmly believe that Facebook India can deliver effective outcomes for our customers and create value for businesses we partner with.

The opportunity to leverage India’s mobile and social waves and make a sustainable change in the way we connect online excites me and brings me to Facebook. This is going to be an exhilarating journey with many collaborators and I am looking forward to it!

Readers: What do you think of Facebook’s new appointment in India?

Image courtesy of Umang Bedi’s Facebook page.