Competitive, market, and customer research and analysis – these are all critical activities for Growth organizations that require effective data usage. Learn strategies for better leveraging available data and hear how modern technologies – such as natural language processing, artificial intelligence, and machine learning – are being integrated into CRM platforms and BD and capture processes to help activate data at Scale. Our expert panel discusses tips for performing market and customer analysis, as well as how modern technologies will help federal contractors more effectively use – and monetize – publicly-available federal procurement data, along with their own internal opportunity intelligence, to improve win rates and drive growth.

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